Mixpanel Pricing - Plans & Costs Reviewed + Best Alternative

What is Mixpanel?

Mixpanel is a product analytics tool for mobile and web.

It helps you understand how users interact with your app through a range of reports, charts, graphs, and visualizations. 

Key features

• Event tracking: This is Mixpanel’s bread and butter. It lets you define specific user actions as events and track them over time.

• Segmentation: Mixpanel lets you segment your user base based on criteria like in-app behavior, demographics, and more to deepen your analysis.

• Funnel analysis: With Mixpanel, you can set up funnels to track users' steps towards a specific goal, like making a purchase or completing a form.

• A/B testing: Mixpanel also lets you run A/B tests on different versions of your app to see which one performs better with users. 

Mixpanel’s pricing structure

Mixpanel's pricing is pretty straightforward—there are three tiers:

• Free (free)

• Growth (starting at $28/month)

• Enterprise (custom)

All plans include unlimited user seats. The free tier includes basic analytics (we’ll define that in a second) for up to 20 million monthly events. Paid tiers are priced based on the number of events you want to track monthly.

Mixpanel plan breakdown

Free

Mixpanel’s free plan includes unlimited user seats and support for up to 20 million events monthly. It also supports the following features.

Usage:

• Saved reports (5 per seat)

Analytics:

• Insights, funnels, retention, & flows reports

• Integrations

• Templates

• Spark AI query builder (30 queries/month)

• Cart analysis

• Custom events

• Campaign reporting

• Formulae & saved metrics (Limited)

• Behavioral cohorts (Limited)

Data Management:

• Data dictionary

• Ingestion & export API access

• Lookup tables (Limited)

Growth

This is a scalable plan that ranges from $28/month to $2,289/month, depending on the number of events you want to track. There’s a 30% discount when you pay annually, and the plan supports the following features.

Usage:

• Saved reports (Unlimited)

• Monthly events (up to 20M)

Analytics:

• Insights, funnels, retention, & flows reports

• Integrations

• Templates

• Spark AI query builder (90 queries/month)

• Cart analysis

• Custom events

• Campaign reporting

• Formulae & saved metrics

• Behavioral cohorts

• Custom properties

• Impact & statistical significance (Add-on)

• Account-level behavioral analytics (Add-on)

• Monitoring & alerts (5 per project)

Data Management:

• Data dictionary

• Ingestion & export API access

• Query API access

• Lookup tables

• Data warehouse export (Add-on)

Enterprise

This is a customizable plan for products with high-volume analytics needs.

Usage:

• Saved reports (Unlimited)

• Monthly events (Up to 1T)

Analytics:

• Insights, funnels, retention, & flows reports

• Integrations

• Templates

• Spark AI query builder (300 queries/month)

• Cart analysis

• Custom events

• Campaign reporting

• Multi-touch attribution

• Formulae & saved metrics

• Behavioral cohorts

• Custom properties

• Borrowed properties

• Impact & statistical significance (Add-on)

• Account-level behavioral analytics (Add-on)

• Monitoring & alerts

• Anomaly detection

• Root cause analysis

• Experiment reporting

• Cross-product analytics

• Signal correlation analysis

Data Management:

• Data dictionary

• Ingestion & export API access

• Query API access

• Lookup tables

• Data warehouse export (Add-on)

• Data warehouse ingestion

• Mirror data warehouse tables

• Event owners

• Data quality monitoring

MixPanel pricing table

Here’s a table with all the plan details for easy reference:

Usage

Analytics

Data management

MixPanel pricing pros & cons

Pros

• Solid free plan

• Scalable pricing (on Growth and Enterprise)

• Unlimited user seats on all plans

Cons

• Free plan only offers basic features

• Add-ons are confusing

• Many features are only available on Enterprise

• Event-based pricing punishes apps with complex workflows and funnels

Best MixPanel alternative: UXCam

UXCam is a mobile-first Mixpanel alternative that offers much better value for money. We prioritize high-impact features that help product teams quickly and reliably generate ROI through deep, actionable insights.

Key features

• Session replays: Record user sessions and replay them to see exactly how users interact with your app.

• Heatmaps: Visualize the most popular and least popular areas of your app, as well as user touch and scroll gestures.

• Conversion funnels: Track the steps users take in your app to identify drop-off points and optimize for conversions.

• User journey tracking: Follow individual users' paths through your app to better understand their behavior and needs.

• Segmentation: Create custom user segments based on specific behaviors, demographics, or actions.

UXCam pricing structure

Like Mixpanel, UXCam has free and paid plans. However, our pricing is based on the number of monthly sessions—not events. Why does this matter? Because it doesn’t punish apps that want to track and analyze complex user journeys.

Here’s an overview of our plans:

• Free: Our free plan includes up to 3,000 monthly sessions, 3,000 video recordings, one month of data retention, and unlimited seats.

• Growth: For more extensive needs, the Premium Plan provides custom monthly sessions, 3-month data retention, unlimited user licenses, and access to all analytics features.

• Enterprise: We also offer custom plans tailored to enterprise-level needs. These plans are priced based on your specific requirements.

UXCam plan breakdown

Free

Usage:

• Monthly sessions (up to 3,000)

• Recorded sessions (up to 3,000)

• User Licenses (Unlimited)

• Apps Supported (2 production apps)

• Video Retention (1 month)

• Session Retention (6 months)

Features:

• Tagless Autocapture

• Session Replay

• Session Insights

• User Analytics

• Frustration Signals (Rage gesture)

Growth

Usage:

• Monthly Sessions (more than 3,000)

• Recorded Sessions (Custom)

• User Licenses (Unlimited)

• Apps Supported (2 production apps)

• Video Retention (Custom)

• Session Retention (Custom)

Features:

• Custom events

• Event Analytics

• Funnel Analytics (10 funnels)

• Retention Analytics

• Custom dashboards

Enterprise

Usage:

• Monthly Sessions (Custom)

• Recorded Sessions (Custom)

• User Licenses (Unlimited)

• Apps Supported (Custom)

• Video Retention (Custom)

• Session Retention (Custom)

Features:

• API and CSV data export

• SSO/SAML

• Structured onboarding support

• Dedicated customer success manager

• Unlimited funnels

• Custom dashboards

• Custom apps

UXCam’s pricing pros & cons

Pros

• No add-ons—transparent pricing.

• Paid plans include all features.

• Session-based pricing doesn’t punish complex analysis.

Cons

• Free plan is limited.

Conclusion

Both Mixpanel and UXCam offer valuable insights into how users engage with your app. But UXCam is the best choice for mobile app teams looking for deep, actionable insights that don’t break the bank.

Feeling curious? Try UXCam for free and see how we transform your app's UX.

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