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5 Best Product Engagement Tools & Software 2024


17 April, 2024

Tope Longe
Tope Longe

Growth Manager

Product Engagement tools

Looking for the best product engagement tools?

Here’s the TLDR version:

Top 5 product engagement software

  1. UXCam: Best all-around mobile app product engagement.

  2. CleverTap: Best for personalized engagement strategies.

  3. Customer.io: Best for multi-channel customer engagement.

  4. MoEngage: Best for AI-driven personalization.

  5. Airship: Best for communicating with users.

Product engagement is all about building a product that keeps users coming back. Product engagement tools are what help you uncover what design choices, features, and marketing strategies will help you reach that goal.

These tools come in various forms—from onboarding platforms to analytics and marketing automation tools. Choosing the right one can significantly enhance UX, drive product adoption, and ultimately contribute to success.

In this article, we researched and handpicked five of the best product engagement tools on the market.

Let’s dive in.

Helpful summary

  • Overview: We introduce you to five of the best product engagement tools, along with factors to consider when choosing one.

  • Why you can trust us: UXCam has earned the trust of 37,000 apps worldwide as a leading mobile app analytics tool.

  • Why this is important: Leveraging a product engagement platform helps you gain valuable insights into customer behavior and tailor their strategies to meet user needs.

  • Action points: Our top five picks are UXCam, CleverTap, Remerge, MoEngage, and Airship.

  • Further research: Check out our blog and resources page for more information on product engagement and to stay informed about the latest trends in mobile analytics.

Why listen to us?

UXCam is a leading mobile app analytics platform that has helped thousands of businesses find usability issues, understand user flows, and uncover areas for improvement. Tons of leading brands have shared their success stories, highlighting how our insights significantly improved their app’s performance and user engagement.

Take Inspire Fitness, for example.

Inspire Fitness Testimonial

With the support of our session replays, heatmaps, and event and issue analytics, they increased user’s in-app time by 460% and new user sign-ups by 180%.


Best all-around product engagement platform

mobile app analytics heatmap app analytics

UXCam is a mobile-first product engagement platform designed to help product managers and UX teams understand user behavior within mobile apps. We offer tools that capture detailed user interaction data, providing critical insights for optimizing the user experience and increasing engagement.

Key features

  • Session replays: Our session replays are powerful in tracking and measuring product engagement metrics, delivering micro-level insight into how users interact with your app. This feature helps identify usability issues, understand user flows, and uncover areas for improvement.

Session replay of heat-mapped screen

Session replay of heat-mapped screen

  • Heatmaps: Our heatmaps visually represent where users tap, swipe, and interact with the app. This can highlight the most and least popular features and provide context for product engagement metrics like stickiness ratio and churn rate.

Heat maps in UXCam
  • Event tracking: UXCam allows custom events to be tracked within the app, enabling product managers to analyze how users engage with specific features and measure the impact of changes.

Event Analytics in UXCam
  • Retention rate: Our retention curve analysis and Cohort analysis will help you measure and understand how well your mobile app retains users over time and compare the behavior of different user groups over time to learn what drives retention.

Retention Reports Example in UXCam
  • Funnel analysis helps identify where users drop off in the conversion process and which actions lead to successful retention, when you understand where users get lost or disengage, you can make targeted improvements to the app’s user flow to decrease friction and increase the likelihood of retention.

Funnel Session replay in UXCam
  • Journey analysis: Visualizing the user journey helps product managers see the big picture of how users interact with the app. It reveals the flow and sequence of user actions, which is essential to understanding user behavior and engagement. This feature includes segmenting user journeys based on pre-configured or custom criteria.

Screen flow with Session Replay


Our three flexible price plans can accommodate companies of all sizes:

  • Free: Up to 3,000 monthly sessions, auto-capture of all gestures

  • Growth: Custom monthly sessions, heatmaps, screen flow

  • Enterprise: Custom monthly sessions, unlimited funnels, custom dashboards

Our pricing is based on the number of monthly sessions. One session begins at the start of the user’s sessions and ends once the app has entered the background.

Pros and Cons


  • Comprehensive analytics

  • Qualitative and quantitative insights

  • 14-day free trial

  • Generous free plan

  • Privacy compliant

  • Intuitive UI 

  • React Native support

  • Excellent customer support


  • Limited support on the free plan

UXcam nov 2023 review


Best for personalized engagement strategies

Clevertap app tracking mobile

CleverTap is a complete mobile marketing platform that boosts customer engagement and retention. It equips marketers with the tools to make personalized engagement strategies to help grow the business and create lasting customer bonds.

Key features

  • Personalization: Tailors customer interactions based on demographics, prior behavioral patterns, and real-time actions and recommends the next best experiences.

  • Uninstall tracking: Provides insights into why users uninstalled the app and enables the tailoring of win-back campaigns to re-engage them.

  • Push notifications and in-app messaging: Includes push notifications and in-app messaging as core features for engaging users directly within the app.


CleverTap does not have its price plan information on their website. They offer the option to schedule a personalized demo.

Pros and Cons


  • Personalized user engagement platforms

  • Designed to scale

  • Rich user insights


  • Customer service could be more responsive

  • SDK performance impact


Best for multi-channel customer engagement

Customer.io - product engagement tool

Customer.io is a sophisticated engagement platform that empowers businesses to automate targeted messaging across various channels including emails, SMS, push notifications, and in-app messages. By integrating real-time data and user behaviors into its campaign management, Customer.io enables personalized and dynamic customer interactions.

Key Features

  • Robust segmentation and targeting: Utilizes extensive user data to create precise customer segments, enhancing the relevance of communications.

  • Comprehensive analytics and reporting: Offers detailed insights into campaign performance, engagement metrics, and overall effectiveness.

  • Flexible API and integrations: Seamlessly integrates with a multitude of third-party applications and services, ensuring versatility in data handling and campaign execution.


Customer.io offers a starting price of $100 per month with a subscription-based model, which includes access to all core features. Pricing scales with usage, making it adaptable for businesses of different sizes and needs.

Pros and Cons


  • High adaptability to different data sources and campaign types.

  • Real-time data utilization enhances the timeliness and relevance of messaging.


  • Some users find the interface and campaign setup complex.

  • Limited WYSIWYG options for less technical users.


Best for AI-driven personalization

MoEngage mobile data analytics platform

MoEngage is a product engagement platform that enhances user engagement through personalized, data-driven communication strategies. This insight-led platform leverages AI-driven insights to curate personalized experiences like push notifications, in-app messages, and more.

Key features

  • Customer insights & analytics: Offers deep insights into customer behaviors, allowing brands to interact and engage with customers more effectively.

  • Customer journey orchestration: Enables brands to tailor the customer journey, enhancing the overall experience, boosting conversions, and minimizing drop-offs.

  • Real-time analytics and insights: Lets businesses measure the effectiveness of their engagement strategies and make data-driven decisions.


MoEngage’s pricing typically includes customized price plans. However, the company does not provide pricing details on its website. 

Pros and Cons


  • Automated workflows

  • AI-powered personalization and segmentation

  • Great customer support


  • Data may be overwhelming


Best for communicating with users

Airship - Product Engagement tools

Airship is a powerful tool that helps mobile teams optimize user communication across multiple channels, including push notifications, in-app messages, and more. It also offers a suite of out-of-app messaging options such as email, SMS, and app store optimization (ASO).

Key features

  • In-app messaging: Create powerful app experiences across push notifications, message centers, and in-app messaging.

  • Experience editor: Fine-tune your messaging with tools like segmentation, experimentation, journey mapping, and more.

  • Automation and orchestration: Automate messaging workflow and strategy, delivering timely and relevant messages to users.


Airship offers two plans for different-sized businesses, with features to optimize every stage of the mobile app lifecycle.

You’ll need to contact them for pricing information.

Pros and Cons


  • Supports engagement inside and outside the app

  • Comprehensive help documentation

  • Easy to navigate UI


  • Specific price information is available on their website

  • A vast feature set may overwhelm

Use UXCam to elevate product engagement

A product engagement tool will help you understand user behavior to enhance user experience and boost app stickiness and loyalty. Forward-thinking businesses looking to increase engagement rates integrate tools like UXCam in their strategy for sustained growth and competitiveness.

Sign up for your free UXCam account or request a demo to see why leading mobile app brands choose us for highly engaging products.

You might also be interested in these;

Top 5 CleverTap alternatives for customer engagement

5 Product engagement metrics & how to track them effectively

How to increase mobile app engagement (10 actionable steps)

Customer engagement analytics: using data to improve CX

6 Best user engagement tools for product teams


Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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