12 June, 2023
Product experimentation is a must if you want to fine-tune your mobile app or website into a high-performing version of its former self. But in order to uncover real insights, you're going to need the right tool.
Not sure where to start?
In this UXCam guide, we'll be introducing you to five of the best product experimentation software on the market—for all kinds of products.
In case you're in a rush, here's an overview of the tools we'll be covering:
UXCam: Best for mobile product experimentation
Yieldify: Best for conversion rate optimization (CRO)
Kameloon: Best for AI-powered segmentation
Apptimize: Best for feature flags
VWO: Best for advanced experiments
Now, let's dive into the details.
Best for mobile product experimentation
Mobile apps are data-generation machines—and UXCam gives you the ability to capture and analyze it all.
UXCam packages a ton of analytics features—including heatmaps, session replays, funnels, and more—into a single platform. Every user interaction is automatically tracked thanks to a robust tagless auto-capture system, allowing product teams to gain a full view of their user's behavior.
And when it's time to analyze all this data? UXCam gives you the ability to segment your data based on any criteria you want—from device type to geographical location. Perfect for testing complex hypotheses and hunches.
User Journeys & Funnels: View the full user journey from start to finish and see where people drop out of your funnels.
Heatmaps: See where users are tapping, swiping, and scrolling on-screen.
Session Replays: Get a play-by-play of user sessions (complete with video).
Segmentation: Slice and dice your data however you'd like to test your hypotheses quickly.
UXCam has a free-forever plan that gives unlimited users 3,000 tracked monthly sessions.
Want access to higher limits and advanced features?
You can upgrade to one of our flexible paid plans—Growth or Scale. We'll work with you to build a plan that fits your needs, with options to tailor plan features like data retention and monthly session limits.
Track and analyze each user interaction on mobile apps.
Easy to set up and get started.
Flexible pricing plans with options and add-ons.
Free-forever pan with generous allowances.
Fewer integrations than some competitors.
Best for conversion rate optimization (CRO)
Yieldify is a powerful CRO that helps you build campaigns and promotions that yield (get it?) better ROIs.
Yieldify comes with a few different product experimentation tools, all of which focus on optimizing your customer's journey to completion (conversion). You can use Yieldify to create A/B tests, personalize messages with dynamic content, automate customer segmentation, and more.
A/B Testing: Test different versions of your product to see which one performs better.
Dynamic Content: Personalize your product experience with targeted messages and offers.
Customer Segmentation: Automatically segment customers into meaningful groups.
You'll need to schedule a demo to get a quote for Yieldify.
Create highly personalized customer experiences.
A/B testing and dynamic content features.
Automated customer segmentation.
No publically available pricing.
Best for AI-powered segmentation
Kameloon is an experimentation tool for websites and web apps that made the cut thanks to a powerful AI engine.
And what does this AI engine do? A few things—but the most useful is automatically predicting user intent and segmenting them. Kameloon takes into account a wide variety of user data points (like device, location, time on page, and more) and classifies them into relevant segments in real-time.
AI-Powered Segmentation: Identify and segment users for real-time personalization.
A/B Testing: Run A/B test to quickly zero in on product improvements.
Graphic Editor: Build experiments without writing a line of code.
You'll need to reach out to sales for pricing information.
Powerful AI engine for segmenting users.
Graphic editor makes creating experiments a breeze.
No publically available pricing.
Best for feature flags
Apptimize is a product experimentation tool that offers A/B tests (like many of the tools we've covered) and feature flags.
The ability to run feature flags is a big one. It allows you to roll out features to small subsets of users and quickly roll them back if things go awry. Plus, the tool is cross-platform—you can run experiments on mobile apps, web apps, and more simultaneously.
Feature Flags: Roll out features without risking total catastrophe.
A/B Testing: Quickly test and measure product improvements.
Cross-Platform Support: Experiment with mobile apps, web apps, and OTT.
Apptimize offers a free plan with basic access to feature flags.
There are also two paid plans that offer more advanced features like unlimited feature flags, pilot user testing, and the cross-platform experiments we covered earlier. You'll need to contact sales for specifics, though.
Roll out features with minimal risk and allow user testing and experimentation.
Free plan with basic access to feature flags.
No publically available pricing.
Best for advanced experiments
A/B tests are great, but they're not always enough to draw meaningful conclusions about complex funnels and features.
That's where VWO comes in—it offers advanced A/B testing as well as advanced tests like multi-step tests, multi-variant tests, and progressive tests. The tool has a great, no-code editor that makes the process of building these experiments simple for just about anyone.
Advanced Experiment Types: Take your testing to the next level with multi-step, multi-variant, and progressive tests.
No-Code Editor: Quickly create complex experiments without writing any code.
Heatmaps & Sessions Recordings: Get a complete picture of user behavior with heatmaps and session recordings.
VWO prices each of its products individually.
For VWO Testing (Web), you have four plans to choose from—Starter (free), Growth ($216/month), Pro ($518/month), and Enterprise ($1,153/month). You can customize your plan based on the features and monthly tracked users (MTUs) you need.
The VWO Testing (Mobile) product has one customizable plan that starts at $1,499/month for 10,000 MTUs.
Comprehensive experimentation platform.
Clean, intuitive UI.
Expensive pricing—especially for mobile.
No mobile experimentation trial.
Product experimentation is the process of systematically testing different aspects of a product or service to figure out what is (and isn't) working for your customers. It’s the perfect way to improve end-to-end customer experience by ensuring that your app works exactly as intended.
The product experimentation process starts with a hypothesis. Product teams then design experiments (e.g., A/B tests, user surveys, etc.) to either validate or reject the hypothesis using real-world data collected by a product or mobile app analytics tool—hence today's article.
Want a crash course? Check out our introductory guide to product experimentation.
With the right tool(s), product experimentation can be a relatively simple and highly rewarding process that leads to a better customer experience and positive business outcomes.
At UXCam, we give product teams the power to quickly flesh out hypotheses and the freedom to investigate them. With a suite of experimentation tools—from session replays and heatmaps to funnels and events—you have no shortage of lenses to play around with.
Get started with a 14-day free trial and see what UXCam can do.
Ardent technophile exploring the world of mobile app product management at UXCam.
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