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Tara AI

Case Studies

The $1.3M onboarding leak: How a floating button killed a fintech app's growth

A fintech app lost $1.3M in first-year customer value because a floating UI element silently blocked onboarding. Session replay and AI analysis exposed the invisible...

March 6, 2026

Carolina Soares
Carolina Soares

Customer Success Manager

Case Studies

The $2M UX mistake: How a single form field killed checkout conversions

A single checkout form field caused silent user frustration, massive abandonment, and over $2M in lost revenue. Here’s how session replay exposed the UX...

February 23, 2026

Carolina Soares
Carolina Soares

Customer Success Manager