Adobe Analytics Pricing - Detailed Cost Breakdown & Plans

What is Adobe Analytics?

Adobe Analytics is an advanced, highly capable tool that lets you analyze data on any digital touchpoint in your customer journey. That includes web, mobile, email… you name it. You can use it to track user behavior, understand customer journeys, and gain valuable insights into UX.

It also integrates nicely with other Adobe tools (like Adobe Target) to extend its functionality.

Key features

• Real-Time Data: Collect data in real-time to make timely, reliable decisions about marketing and product design.

• Advanced Segmentation: Get granular with customer data—segment by demographics, behavior, preferences, and more.

• Custom Dashboards: Create personalized dashboards to track the metrics that matter most to your business.

• Predictive Analytics: Leverage machine learning algorithms to predict future customer behavior and optimize marketing campaigns.

• Attribution: Take the guesswork out of attribution by tracking and analyzing the impact of each touchpoint on a customer's journey.

Adobe Analytics pricing structure

Adobe Analytics offers fully bespoke pricing. You won’t be able to access pricing information unless you get in touch with sales. That said, there are a few different plans to choose from, including:

• Select

• Prime

• Ultimate

Adobe Analytics plan breakdown

Different plans might include more advanced features like predictive analytics, increased data storage, and access to Adobe's Customer Journey Analytics.

Here’s a breakdown of each plan:

Select

• Enterprise-grade marketing analytics

• Drag-and-drop segment building

• Data centralization

• Quick Insights

• Page summary

• API for data collection

• Voice assistant

• Custom dimensions

• Usage reporting

Prime

• Digital intelligence for the enterprise

• Real-time, cross-channel visibility

• Cross-device analysis

• Classification management

• Retroactive data reprocessing and replay

• Field-based identity stitching

• Customer attributes

• Advanced metrics

Ultimate

• Digital intelligence designed for enterprise

• Unified customer profiles

• AI and ML integrations

• Virtual reporting suite

• Classifications for data analysis

• Privacy controls

• Regional data centers

• Segment IQ

Adobe Analytics pricing reviews

While we can’t get specific about how much Abode Analytics costs, we do know that it’s a common dislike in customer reviews.

Here are a few common themes from pricing reviews:

Pros

• The overall value the product provides is high.

Cons

• The price is pretty high compared to other analytics tools.

• The cost of training adds a lot to your bill.

• The overall cost is prohibitively expensive for most SMBs.

Best Adobe Analytics alternative: UXCam

If Adobe Analytics seems a bit overpriced for your needs or budget, UXCam is a fantastic alternative.

Our all-in-one mobile app analytics suite is designed to offer deep insights into user journeys, product usage, and customer behavior without breaking the bank. And thanks to a wide selection of qualitative and quantitative tools, you get a holistic view of your app's UX (similar to Adobe Analytics).

Key features

• Session Replay: Watch recreations of user sessions to find usability problems or areas for improvement.

• Heatmaps: See where users tap, swipe, and interact on your app's screens. Heatmaps show activity hot spots, helping you spot popular areas or features.

• Event Tracking: Track user actions in your app, like taps, scrolls, feature usage, purchases, and more (no coding required).

• Crash Recordings: Zero in on sessions with issues to see how they’re impacting real users in the heat of the moment.

• User Journey Mapping: See the paths users take in your app to figure out which lead to the best outcomes.

UXCam pricing structure

Just like Adobe, UXCam provides custom pricing. However, we also offer a free plan with access to a wide range of analytics feature (as well as a free trial and demo for testing out paid features).

Our plans are:

• Free

• Growth (custom)

• Enterprise (custom)

UXCam plan breakdown

Free

Our Free plan is a great way to get started with product analytics without spending a dime.

It includes:

• 3,000 tracked monthly sessions

• Auto-capture of all gestures

• Frustration signals

• Session replay

• User analytics

• 1 dashboard

• Basic filters

• Unlimited user seats

Growth

Growth is our first paid plan. It’s fully customizable, and we can work with you to build a plan that fits your budget.

It includes all Free features, plus:

• More than 3,000 monthly sessions

• Custom events

• Event analytics

• 10 funnels

• 7 dashboards

• Retention analytics

• 3rd party integrations

• Custom data retention

Enterprise

Enterprise is our (you guessed it!) enterprise plan.

It includes all Growth features, plus:

• API and CSV data export

• SSO/SAML

• Structured onboarding support

• Dedicated customer success manager

• Unlimited funnels

• Custom dashboards

• Custom apps

UXCam pricing reviews

Pros

• Flexible plans make UXCam accessible to a variety of businesses.

• A generous free plan offers great value.

• Paid plans offer great value for money.

Cons

• Not available for web.

Adobe Analytics vs. UXCam: overview

To put things in perspective, here's a quick comparison:

Conclusion

While Adobe Analytics offers a wide range of powerful features, its complexity and pricing can be a barrier for smaller or solo development teams. UXCam is a more affordable alternative that covers the basics and beyond for mobile app analytics. 

If you're looking to get straight to the heart of user experience without getting bogged down, UXCam could be the way to go. Try UXCam for free and see how it can improve your app’s UX.

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