Heap Pricing Explained - Pros, Cons and Better Alternative

What is Heap?

Heap is a product analytics tool for web, mobile, and (according to them) any other platform. It’s designed to help you track every activity every user takes in your product, without having to write any code. Heap also offers tools for visualizing all this data using funnels, reports, and charts.

Key features

• Heatmaps

• Session replays

• Dashboards

• Friction point surfacing

• Charts and visualizations

• Dat warehouse integrations

Heap pricing structure

Heap’s pricing is fully bespoke, but they do offer distinct plans:

• Free

• Growth (custom)

• Pro (custom)

• Premier (custom)

As you move up the tiers, you unlock more advanced features, longer data retention, more user seats, and more monthly tracked sessions.

Heap plan breakdown

Free

The Free plan is… free. It’s a great option for either small-scale startups looking for product-market fit or businesses that want to test Heap out before moving further.

It includes:

• Charts

• Funnels

• Journeys

• Retention

• Influence

• Autocapture

• APIs

• Enrichment Sources

• Data History (6 Months)

• Visual Event Labeling

• Custom Event Properties

• Definition History

• Live Event Data Feed

• Shared Spaces

• Personal Spaces

• Dashboards

• GDPR Compliant

• CCPA Compliant

• SOC-2 Certified

• Data Privacy Controls

• User Privacy API

• Heap Community Membership

• Heap University

Growth

This paid plan includes everything in Free, plus:

• Data History (12 Months)

• Basic Technical Support

If that doesn’t seem like a huge jump in value, you’re not alone.

Pro

This higher-tier paid plan includes everything in Growth, plus:

• Engagement Matrix

• SSO

• Projects & Environments (2, Add-on More)

• HIPAA (BAA Signed)

• Standard Support

• Premium Support (Add-on)

• Professional Services Packages (Add-on)

• Training Sessions with Heap Experts (Add-on)

Premier

This is the highest-tier plan on offer. It includes everything in Pro, plus:

• Account-Based Analytics

• Heap Activate

• Heap Connect

• SSO (Unlimited)

• Projects & Environments (Unlimited)

• Custom User Permissions

• Audit Logs

• SCIM

• Premium Packages Available

• Training Sessions with Heap Experts

• Customer Success Manager

Heap pricing reviews

If you’re wondering if Heap is worth the cost, reviews are a good place to find answers—especially since you can’t get an idea of what you’ll pay without talking to sales.

Overall, pricing reviews on G2 are mixed. Here are some common themes:

Pros

• Heap is more affordable than some analytics tools (like Amplitude).

• Heap offers solid ROI in terms of reduced development costs.

Cons

• Paying for longer data retention and additional features gets expensive.

• Some customers feel that the cost/benefit ratio isn’t worth it for their business.

• Small businesses tend to find Heap a bit too pricey.

Best Heap alternative: UXCam

Looking for a mobile-first Heap alternative that prioritizes affordability without sacrificing features?

At UXCam, we understand that budget is a major consideration for businesses of all sizes. That’s why we offer flexible pricing plans and a variety of features to fit your needs. Our user monitoring, mobile heatmaps, and session replay tools give you valuable insights into how users interact with your app so you can make data-driven decisions to improve the user experience.

Key features of UXCam

• Session replay: Record what users do in your app, such as tapping, swiping, and typing.

• Heatmaps: See what areas of your app are getting the most engagement, and where users are encountering roadblocks.

• User journey mapping: Visualize the entire user journey to identify points of drop-off or confusion.

• Conversion funnels: Track how users move through your app and optimize for higher conversions.

• Retention analytics: Understand how often users return to your app and what features contribute to their retention.

• Crash reporting: Identify and troubleshoot any app crashes in real time.

UXCam pricing structure

Like Heap, UXCam offers bespoke pricing and a range of plans to choose from:

• Free

• Growth

• Enterprise

Let's break down what’s included in each.

UXCam plan breakdown

Free

Our free plan is designed to be generous enough to work for bootstrapped businesses looking for deep, actionable insights.

It includes:

• Recorded Sessions (Up to 3,000)

• User Licenses (Unlimited)

• Apps Supported (2 production apps)

• Video retention (1 month)

• Session retention (6 months)

• Tagless Autocapture

• Session replay

• Session Insights

• User Analytics

• Frustration Signals (Rage gesture)

• Unresponsive Gesture Analysis

• Collaboration tools

• Custom dashboards (1 dashboard)

• Data encryption at Rest

• Hide Sensitive Information

• SOC2 Compliant Platform

• Advanced Organizational Permissions

• Multi-factor Authentication

Growth

This is our first paid plan. It’s fully customizable and includes everything in Free, plus:

• Recorded Sessions (3,000+)

• Video retention (Custom)

• Session retention (Custom)

• Event Analytics

• 3rd Party Integrations

• Heatmaps

• Screen Analytics

• User Journeys

• Retention Analytics

• Funnel Analytics (10 funnels)

• Custom dashboards (7 dashboards)

• Crash monitoring

• UI-Freezes (ANR) monitoring

• Handled & unhandled exceptions

• Log capture

• Stacktrace analysis

• Issue Alerts

• Chat support

• Structured Onboarding Support

Enterprise

Finally, this is our enterprise-focused plan for high-volume analytics needs. It includes everything in Growth, plus:

• Recorded Sessions (Custom)

• Apps Supported (Custom)

• Rule-based recording

• Bulk CSV Export

• Data Export API

• Data Visualization Export

• Multi-Org Management

• SAML Single Sign-on

• Integration support and training

• Private Slack Support Channel

• Quarterly Business Reviews

• Service Level Agreement

• Legal Review

UXCam pricing reviews

Pros

• Affordable for businesses of all sizes thanks to scalable pricing.

• High-value free plan with tons of useful features.

• Paid plans offer enough features and capabilities to justify an upgrade.

Cons

• No publicly available pricing information.

Conclusion

Your choice between Heap and UXCam will likely depend on your specific needs. If you’re looking for a cross-platform analytics tool, Heap probably makes more sense. But if you’re looking for an affordable, mobile-first solution, UXCam is the way to go.

Want to take UXCam for a spin? Sign up for a free trial and see the benefits firsthand.

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