Top 11 Mixpanel Alternatives for Product Teams

Top Mixpanel alternatives to consider

We don't want to hold you up if you're in a rush. Here's our complete list of Mixpanel alternatives, along with the main reason each tool made the cut:

Want to dive into the nitty-gritty details? Keep reading.

UXCam

Simple product analytics for mobile & web apps

UXCam is a simple product analytics platform for web and mobile apps designed to help product teams zero in on changes that will have the biggest impact on UX, retention, and your bottom line. 

UXCam combines event, funnel, and issue analytics with features like session relays and heatmaps to give you (and unlimited teammates) a holistic view of user behavior—from signup to conversion (and beyond).

Whether you're searching for bottlenecks or A/B testing designs, UXCam helps you make data-driven decisions faster.

Key features

• Session Replays: Get a play-by-play view of individual user interactions with your app—including taps, swipes, and session lengths.

• Heatmaps: Spot patterns in user behavior across the entire user base.

• Funnels & Events: Track steps to conversion and identify where users are dropping off.

• User Journeys: Map out the path(s) your users take while using your app.

Pricing

We offer a fully featured Free plan that gives unlimited users the ability to set up funnels, replay sessions, auto-capture events, and much, much more.

For more dashboards and reports, you can upgrade to Growth or Enterprise. We’ll work with you to create a plan that meets your business’s current needs and scales with you as you grow!

Pros

• Unlimited users on all plans

• All features available on all plans

• Generous free plan

• A holistic view of user behavior and product performance

• Scalable plans that adjust to your business needs

• Customizable dashboards and reports

Cons

• Limited integrations compared to other tools

• No publicly available pricing

What customers say about UXCam.

See how UXCam works in your mobile app products - Try it for FREE

Amplitude

Best for advanced behavioral analytics & integrations

Amplitude is a solid choice for product teams looking for a well-rounded analytics tool that offers a ton of integration potential.

With Amplitude, you get real-time insights and access to a powerful segmentation engine that allows you to tailor your analytics toward specific audiences or behaviors. You can also easily connect with other platforms like Salesforce, Google Cloud Platforms, Intercom, UXCam, and 100+ more!

Key features

• Funnel Analysis: Get an in-depth look at user conversion rates and understand where users are dropping off in the funnel.

• Event Segmentation: Break users and events into segments to help you gain valuable insights about your users’ behaviors.

• Data Tables: Work with tons of data in one organized table and easily make changes or updates with a few clicks.

Pricing

Amplitude offers three paid plans—Starter, Growth, and Enterprise—that vary based on the features offered. You’ll need to contact sales for a demo or quote.

Pros

• Great data visualization tools

• Tons of integrations with popular tools

• Deep insights into data

Cons

• No publicly available pricing

• Not the easiest tool to set up or use

Hotjar

Best for user interaction insights and feedback collection

Hotjar is a comprehensive product experience insights platform that enables teams to visualize user behavior and gather real-time feedback. Its suite of tools, including heatmaps, session recordings, and surveys, provides a deep understanding of user interactions, helping teams identify pain points and optimize the user experience.

Key Features

• Heatmaps: Visual representations of user clicks, taps, and scrolling behavior, offering insights into user engagement with site content.

• Session Recordings: Playback recordings of individual user sessions to observe navigation patterns and identify usability issues.

• Surveys and Feedback Polls: Collect in-the-moment feedback directly from users to understand their needs and perceptions.

Pricing

Hotjar offers a range of plans, including a free Basic plan that allows data collection from 35 daily sessions. Paid plans provide increased session limits and additional features, with pricing details available on Hotjar's official website.

Pros

• Intuitive and user-friendly interface.

• Comprehensive qualitative insights into user behavior.

• Easy integration with various content management systems and analytics tools.

Cons

• The free plan has limited session recordings, which may not suffice for high-traffic sites.

• Primarily focuses on qualitative data, which may require supplementation with quantitative analytics tools for a complete analysis.

Glassbox

Best for voice of the customer analysis

Glassbox's integrated Voice of the Customer (VOC) tools connect customer feedback with their actual experiences. This allows product teams to quickly collect, analyze, prioritize, and take action on feedback straight from the horse's mouth.

Plus, Glassbox's VOC tools are integrated into their other analytics systems, allowing you to contextualize your data and gain a holistic view of UX.

Key features

• Integrated VOC: Directly link customer feedback to sessions, pain points, bugs, and revenue.

• Experience Prompts: Prompt customers with free text, NPS, and CSAT feedback requests.

• Tag Free Data Collection: Collect every interaction without needing to set up tags.

Pricing

You’ll need to contact sales to request Glassbox’s pricing.

Pros

• Combines qualitative and quantitative analytics

• Wide range of data collected

• Impressive level of detail

Cons

• No publicly available pricing

• No free plan

Heap

Best for no-code data management

Heap is a popular analytics platform that gives product teams easy-to-use data tools to measure customer behavior. 

With Heap, you can capture every user interaction with your product, segment the data in meaningful ways, and make it available for analysis—all without needing to write a single SQL query.

Key features

• Data Governance: Keep your data clean, secure, and organized.

• Scalable Infrastructure: Return lightning-fast queries on massive datasets in seconds.

• Illuminate: Generate deep insights from your data automatically.

Pricing

Heap offers a Free plan for up to 10,000 monthly sessions.

Beyond that, you’ll need to contact sales to request a quote or demo for one of their three paid plans—Growth, Pro, and Premier.

Pros

• Generous free plan

• Impressive data governance features

• Intuitive analytics for non-technical users

Cons

• Cluttered UI

• Subpar support options

PostHog

Best for open-source product analytics with feature flags

PostHog is an open-source product analytics platform designed to help businesses understand user behavior on their websites or applications. It offers a comprehensive suite of tools, including session replay, feature flags, and A/B testing, all within a single platform. Its open-source nature provides flexibility and control over data, making it a cost-effective solution for many teams.

Key Features

• Autocapture: Automatically track user interactions without manual event tagging.

• Feature Flags: Deploy and manage feature toggles to control feature rollouts.

• Session Replay: Watch recordings of user sessions to gain insights into user behavior.

Pricing

PostHog offers a generous free tier, supporting up to 1 million events and 15,000 recordings per month. Beyond this, pricing is usage-based, starting at $0.00045 per event or recording. For enterprise needs, custom pricing starts from $2,000 per month.

Pros

• Affordable pricing with a generous free tier.

• Comprehensive feature set, including session replay and feature flags.

• Open-source nature allows for flexibility and customization.

Cons

• Steeper learning curve due to the extensive feature set.

• Documentation could be clearer in some areas to improve the developer experience.

Google Analytics 4 (GA4)

Best for web traffic and marketing performance analysis

Google Analytics 4 is the latest iteration of Google's analytics platform, designed to provide a holistic view of user interactions across websites and mobile applications. GA4 emphasizes event-based data collection, enabling detailed tracking of user behavior and offering advanced insights into the customer journey.

Key Features

• Event-Driven Data Model: Moves beyond session-based tracking to capture detailed user interactions, allowing for more granular analysis.

• Cross-Platform Tracking: Seamlessly integrates data from websites and mobile apps, providing a unified view of user behavior across platforms.

• Enhanced Reporting and Analysis: Offers customizable dashboards, real-time reporting, and improved data visualization tools to facilitate in-depth analysis.

Pricing

Google Analytics 4 is available for free, with all features accessible to users. For enterprises requiring advanced capabilities and support, Google offers Analytics 360, a premium version with custom pricing.

Pros

• Robust integration with other Google services, such as Google Ads and BigQuery.

• Advanced machine learning capabilities provide predictive insights and anomaly detection.

• Flexible event-based tracking allows for comprehensive analysis of user interactions.

Cons

• Some users may find the interface complex and require time to adapt to the new event-based data model.

Adobe Analytics

Best for comprehensive enterprise-level analytics

Adobe Analytics is a robust analytics platform designed for enterprises seeking in-depth insights into customer behavior across multiple channels. It offers advanced segmentation, real-time data processing, and seamless integration with other Adobe Experience Cloud products, enabling businesses to make data-driven decisions and optimize user experiences.

Key Features

• Advanced Segmentation: Create detailed customer segments to analyze specific user groups and tailor marketing strategies accordingly.

• Real-Time Data Processing: Access up-to-the-minute data to monitor user interactions and respond swiftly to emerging trends.

• Predictive Analytics: Utilize AI-powered tools to forecast user behavior and identify potential opportunities or challenges.

Pricing

Adobe Analytics offers three distinct pricing tiers: Select, Prime, and Ultimate. Pricing is customized based on factors such as data volume and specific business requirements. While exact figures are not publicly disclosed, costs can start from $2,000 to $2,500 per month, with larger enterprises potentially investing over $100,000 annually.

Pros

• Provides a wide array of tools for in-depth analysis of customer journeys and behaviors.

• Works well with other Adobe products, creating a unified ecosystem for marketing and analytics.

• Allows users to tailor dashboards and reports to meet specific organizational needs.

Cons

• The premium pricing model may be prohibitive for small to mid-sized businesses.

• The platform's extensive features require significant time and training to master effectively.

• Setting up Adobe Analytics can be intricate, often necessitating specialized expertise.

Contentsquare

Best for e-commerce & merchandising analytics

Contentsquare is an AI-powered customer experience optimization platform that really differentiates itself as a tool for e-commerce and merchandising analytics. 

Contentsquare gives you powerful insights into how shoppers are using your site, which products they’re buying, what content resonates with them, and more—perfect for boosting conversions and revenue.

Key features

• Catalog Management: Get a 360-degree view of your product catalog, from performance to customer engagement.

• Visual Merchandising: Optimize your digital real estate with visual merchandising insights.

• Pricing Analytics: See how pricing influences customer behavior and optimize to boost sales.

Pricing

You’ll need to request a demo to see Contentsquare in action or learn more about pricing.

Pros

• Automatic AI-powered insights

• Fantastic customer support

• Wide range of analytics tools

Cons

• No publicly available pricing

• Difficult setup process

FullStory

Best for visual Analytics and session replay

FullStory is a digital experience analytics platform that excels in providing comprehensive session replay and heatmaps, enabling teams to visualize user interactions in real-time. This tool is particularly beneficial for identifying user pain points and optimizing the overall user experience.

Key Features

• Session replay: Replay user sessions to observe interactions and identify issues.

• Heatmaps: Visualize user engagement on pages to understand behavior patterns.

• User segmentation: Create custom segments to analyze specific user groups.

Pricing

FullStory offers tiered pricing based on the number of recorded user sessions per month. While exact pricing details are not publicly disclosed, full-featured plans start at an estimated $2,000 per year, with the Enterprise tier ranging from $12,000 to over $150,000 per year.

Pros

• Real-time analytics provide instant insights.

• AI-driven analytics deliver predictive insights.

• Exceptional data visualizations make it easy to understand complex data.

Cons

• There's a learning curve for some of its advanced features.

Smartlook

Best for session recording & retroactive event tracking

Smartlook is a solid analytics platform for web and mobile apps that combines qualitative and quantitative data collection and analysis tools. 

It features heatmaps, funnels, events, and more—all in an intuitive platform with a straightforward pricing structure.

Key features

• Session Recordings: Get up close and personal with user sessions via Smartlook's video recordings.

• Heatmaps: Uncover hidden user behavior patterns with Smartlook's detailed heatmaps.

• Events: Set custom events to understand better and analyze user behavior.

Pricing

Their pricing model includes a free plan with limited features and two paid plans with additional features and higher session recording limits.

The paid plans are priced based on the number of recorded sessions per month, starting at $55 per month for the Pro plan with 5,000 recorded sessions. Smartlook also offers a custom Enterprise plan for businesses with higher session recording needs.

Pros

• Simple setup

• Intuitive and easy to use

• Straightforward pricing structure

Cons

• Fewer features than competitors

• Free and Pro plans are highly limited in terms of sessions

Choosing the best alternative to Mixpanel

What is Mixpanel?

Mixpanel is one of the most popular event analytics tools around. Thousands of product teams use it to track user behavior, engagement metrics, and other data points that make it easier to make smarter decisions.

The tool is built around customizable dashboards, advanced data manipulation options (i.e., filtering, sorting, and segmentation), and a large selection of available integrations.

Pricing

Mixpanel Starter is free for up to 20 million monthly events… but doesn’t offer “advanced analytics” like cohort tracking—kind of a dealbreaker for an analytics tool.

Paid plans are customizable based on the number of events you need to track monthly. Growth starts at $20/month, and Enterprise starts at $833/month.

Why look for a Mixpanel alternative?

Mixpanel is such a popular tool for a reason—lots of reasons, actually! That doesn’t mean it’s a flawless solution, though.

Here are some of the most significant flaws, according to G2 reviewers:

Subpar UX

Mixpanel scores a 7.9/10 for “ease of setup” and 8.5/10 for “ease of use”.

While those scores sound impressive, both are actually below average for product analytics tools (8.5/10 and 8.7/10, respectively).

Poor Customer Support

Mixpanel's subpar UX would be less of an issue if it had excellent customer support to back it up… but unfortunately, that’s not the case.

Mixpanel scores 8.4/10 for customer support—well below the 9.1/10 average for product analytics tools.

No Native Heatmaps

Heatmaps are a foundational feature for data-driven product decisions… that Mixpanel doesn’t offer. You can add this functionality with integrations, but it falls far short of what competitors (like UXCam) offer natively.

Conclusion - upgrading your product analytics tool

A good product analytics tool is the difference between success and stagnation. Mixpanel is a popular choice with a lot going for it, but it isn’t the best option for every use case.

Mobile product teams looking for a tool that makes it easy to gain in-depth product insights should consider UXCam. UXCam is an industry leader in mobile user experience and engagement analytics, with features like session recording and crash reporting that Mixpanel doesn’t offer.

Whether you’re a large enterprise or a small startup, UXCam is the answer to your product analytics needs. Get started with a 14-day free trial and start making the most of your data!

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