VWO Mobile Reviewed- Features, Pros, Cons & Best Alternative

What is VWO?

VWO (short for Visual Website Optimizer) is a tool designed to help you test and analyze websites, web apps, and mobile apps. It offers a pretty wide selection of features and tools, with a focus on product experimentation and user behavior analysis.

Does VWO work for mobile apps?

The short answer is yes.

VWO offers solutions geared towards mobile apps and covers a range of mobile app frameworks. This means whether you're working with React Native, Flutter, or any other popular framework, VWO has you covered.

Key features

• A/B & multivariate testing: Compare different versions of app features, layouts, and elements to see how changes impact core metrics.

• Segmentation: Break down your user base into smaller groups to understand how different segments interact with your app.

• Session recordings: Watch real-time recordings of users interacting with your app to gain insights into their behavior.

• Issue analytics: Track crashes and freezes to find and fix issues quickly and see how they impact user experiences.

• Funnels: Create and analyze user funnels to see where users drop off and optimize their journey.

VWO Pricing

VWO only supports mobile app testing and analytics on its enterprise plans. That means you’re paying quite a bit.

Here’s an overview:

• VWO Testing (starts at $1,648/month for 10K monthly tracked users)

• VWO Insights (starts at $1,435/month fo 10K monthly tricked users)

Both of these plans include enterprise features like:

• SSO

• A dedicated account manager

• Onboarding and training

• Unlimited seats

Will every mobile app team need these advanced features? No—and there’s no way to opt out of them (or the higher price point they entail).

Pros and cons

Like any tool, VWO has highs and lows:

Pros

• Comprehensive testing capabilities.

• Supports a wide range of mobile frameworks.

• Intuitive interface that’s easy to use.

Cons

• Pricing is very steep for mobile apps.

• No dashboard feature (at the moment).

• Some features can feel overwhelming for newbies.

Best VWO alternative for mobile apps: UXCam

VWO is designed for the web, it just happens to offer mobile tools. UXCam was built from the ground up to be the most comprehensive analytics tool for mobile apps.

We offer a wide range of features designed to help you find the all-important “whys” behind user behavior. UXCam has everything you need to optimize your mobile app and drive success, from pixel-perfect session replays and heatmaps to comprehensive retention analytics and crash reporting.

So why is UXCam the best alternative to VWO for mobile apps? For starters, our pricing is much more affordable. We have a great free plan that gives you access to unlimited basic analytics, and we offer plans for SMBs as well—not just enterprises. 

But more than just affordability, UXCam offers a deeper level of understanding. Our tools are designed to capture and analyze every user interaction, providing you with valuable insights that go beyond just surface-level data.

Key features

UXCam shines with features designed specifically for mobile apps:

• Session replay: Watch how users interact with your app in real time.

• Heatmaps: See where users are tapping, scrolling, and swiping the most.

• User journey mapping: Understand how users navigate through your app and identify areas for improvement.

• Crash reporting: Get detailed reports on crashes and bugs to quickly fix any issues.

• Frustration monitoring: See where and when users are rage tapping or running into unresponsive elements.

• Segmentation: Use any data point UXCam tracks to segment users and get a more targeted view of their behavior.

• Dashboards: Build custom dashboards by dragging and dropping different reports onto a blank canvas.

Pricing

UXCam also offers custom pricing, so you’ll need to contact our team to discuss your needs and get a quote tailored just for you.

Our pricing starts with the Free plan, which allows up to 3,000 monthly sessions at no cost. We also offer Growth and Enterprise plans, which offer tailored pricing based on specific requirements, as well as access to advanced features.

Pros and cons

Pros

• Solely focused on mobile app optimization.

• Straightforward, user-friendly interface.

• Excellent customer support ready to guide you through the setup.

• Tons of analytics tools.

Cons

• No support for web-based apps.

VWO vs. UXCam: feature comparison

Conclusion

VWO does offer some pretty interesting mobile app analytics tools. It is also capable of delivering some impactful insights. However, it’s a web-first tool—mobile app analytics are only available on enterprise plans to complement web analytics. This is a (sadly) common trend in the industry.

Looking for a tool that flips the script? UXCam is the leading mobile-only analytics platform built to deliver powerful insights and optimize the user experience.

Get started with a free trial and see what UXCam can do.

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