7 February, 2023
Making the user journey on your mobile app is vital to delivering value and improving conversions. This process involves identifying and optimizing user flows to improve the mobile user experience and navigation.
To this end, you’ll need to visualize all the possible user flows on your mobile app. This is where user flow tools come in, allowing you to design better user flow diagrams for smooth UX navigation.
The top 6 best user flow tools for product teams to consider are Overflow, UXCam, Flowmapp, Miro, Marvel App, and Mircosoft Visio. This article will take you through what makes each tool unique for designing and improving user flows, including their benefits, ratings, pricing, and more.
G2 User Rating: 4.2/5
Ideal for: Mobile apps and web design
Pricing: Free 14-day trial, then $15 per user/month ($12 per user/billed yearly)
Overflow is ideal for creating interactive user flows, step-by-step walkthroughs, and stunning presentations. You can create user flows using uploaded images and designs or ideate using simple shapes and arrows.
Overflow supports different integrations, including Figma, Sketch, Jira, Trello, Photoshop, and Adobe XD, for seamlessly syncing your designs. Its design tool lets you connect layers to screens, and you can customize connectors to match your brand identity.
The presentation feature lets you visualize your user flows using interactive and playable screens. It also offers Overflow Stories to make it easy to create step-by-step design walkthroughs and share them with your team.
It supports integrations like Sketch and Adobe XD to make your designs effortless. You can play around with your user flows to visualize your real user journeys. Plus, it offers device skins, customizable elements, and styles to let you create user flow diagrams, which are easily shareable with your team.
Overflow offers a 14-day trial, which might not be enough time for some teams to test-run the tool. It only offers two pricing plans, Pro and Enterprise.
G2 User Rating: 4.7/5
Ideal for: Mobile apps
Pricing: Free plan/ Starter, Growth, and Enterprise - Contact support for pricing
As a mobile app experience analytics leader, UXCam delivers cutting-edge features to empower product teams with contextual and actionable insights to improve user flow in mobile apps.
When it comes to improving the user experience in your live mobile app, most user flow tools can help you map out the supposed logical order of the user's journey. However, what if the actual experience of the user is different from your assumptions?
This is where UXCam's Screen Flow and Screen Burst feature comes in handy. It allows you to see at a glance the most frequently used paths by your users, making it easier to discover alternative paths that users follow to achieve a certain goal in your app.
Screen Flow: You can analyze the navigation path from opening the app to closing it or sending it to the background with the Screen Flow feature of UXCam. It provides a visual representation of how users navigate through your app, including the screens they visit and the order in which they visit them.
You can analyze the reverse flow to identify common user flows and areas where users may be getting stuck or dropping off.
In a similar way, Screen Burst, helps you identify at a glance the most common paths your users take when using your app. This makes it easy to see from which screens users leave your app and analyze those sessions to uncover bugs, UI freezes, friction points, or roadblocks on your users’ journey.
Session Replay: Do you wonder why users have taken a particular path? UXCam eliminates the need for guesswork. You easily get access to a filtered list of sessions displaying the path, allowing you to view session replays, and work with your team to pinpoint areas where the user flow could be improved.
Heatmaps: You can use heatmaps to get more context and gain deeper insights into user behavior in your app, including where they tap, swipe, and scroll. The heatmap analytics data can be used to identify specific screens in the app journey that are difficult for users to use and make changes to improve the user flow.
Funnel Analytics: With just a few clicks, you can create funnels and UXCam will automatically build all the steps based on the selected user navigation path. This makes it super simple to track your conversion funnels and determine the actual steps users follow to convert in your app. By using data to define your funnels, you can remove any bias and accurately track conversions and drop-offs.
This user flow software offers a variety of features, including Screen Flow analytics, which gives you a clear view of how users engage with and navigate your mobile app. It also shows you key UX issues and drop-off points, which are vital in improving the UX.
Some customers feel they have a limited number of session recordings on the free plan. Also, UXCam doesn’t show pricing on its website because it depends on the monthly sessions you want to track -- you must inquire about plan pricing from the sales team.
What users say about UXCam
If you’re looking to get a deeper understanding of user interactions with your mobile app, UXCam is an excellent tool for insightful analytics and making data-driven decisions on user experience. You can request a demo to explore the tool.
G2 Rating: 4.7/5
Ideal for: Mobile apps and web design
Pricing: Free plan / $18 (Pro), $58 (Team), and $199 (Agency)
FlowMapp offers UX tools for designing beautiful apps, websites, and products. It also provides collaborative tools to empower teams and enable them to deliver successful UX projects. You can use it to build flowcharts, conduct user research, plan customer journeys, and create sitemaps.
The key features of FlowMapp include Flowchart, which is ideal for planning user journeys and improving user experience. It offers a sitemap tool for creating visual and interactive Sitemaps for web projects. More importantly, it has the User Flow feature for creating user flow diagrams and planning user experience.
FlowMapp offers a free plan, which you can use to run one active project as long as you wish. It offers three paid plans to address the needs of different users. It has a simple, easy-to-use architecture for building user flow charts.
The free plan limits you to one active project -- you’ll need to upgrade to the Pro plan to have up to 5 active projects. You can’t share files with other similar tools.
G2 User Rating: 4.8/5
Ideal for: UX & Design and product management
Pricing: Free plan / Starter: $10 per user/month; Business: $20 per user/month; Enterprise (Contact support for pricing)
Miro is a visual collaboration platform that allows teams to connect and work on different projects, including marketing, UX & design, product management, and sales. Its use cases include agile workflows, brainstorming, diagramming, and planning.
The platform offers a virtual whiteboard to allow teams to collaborate and brainstorm ideas for any project. It provides a library of ready-made templates, including user flow templates, to save you time and ensure efficiency.
You can create a united and scalable workflow with over 100 apps that Miro supports to unify your projects and processes. It also offers a developer platform, which offers all the APIs, tools, libraries, and documentation for creating apps.
Miro is an excellent tool for collaborating on user flow projects, allowing teams to connect and co-create in one space. It offers a free plan with unlimited team members for anyone getting started with the tool. The software provides relatively affordable pricing compared to other tools.
The free plan limits you to three boards; you’ll need to upgrade for more boards. While it offers many features, some customers feel usability is complicated, with clunky and slow controls.
G2 User Rating: 4.4/5
Ideal for: Mobile apps and web design
Pricing: Free plan / $12/month for Pro, $42/month for Team, and Enterprise (Contact support)
Marvel offers intuitive design and prototyping tools for wireframing and designing digital products. It allows you to instantly generate specs and integrate third-party apps to improve your workflows and designs.
The prototyping feature lets you create interactive online prototypes within 5 minutes without writing code. Marvel App supports different integrations, including Jira, Ballpark, Dropbox Paper, Sketch, Niice, and Confluence, to power your workflows.
Its design handoff tool eliminates manual design tasks by generating CSS, Swift, and Android XML instantly for designs made using Sketch or Marvel. Once your prototypes are ready, you can use the Userflow tool to create user journeys in seconds.
Marvel’s Handoff tool lets you create designs without using any code, saving you time. It’s easy to use, and you can easily create interactive prototypes from mockups. It’s compatible with Windows, Linux, Android, and Apple for easy accessibility.
The free plan limits you to one active project and one user. Navigating around different screens and organizing flows can be difficult for some customers
G2 User Rating: 4.2/5
Ideal for: Business process diagramming
Pricing: Monthly plans: Plan 1: $5 per user/month; Plan 2: $15 per user/month. One-time purchase: Standard: $309.99; Professional: $579.99.
A part of the Microsoft Office family, Visio is a flowchart maker and diagramming software. It lets you visualize data-connected business process flows and create easy-to-understand visuals using starter diagrams, premade templates, and stencils.
Visio is a versatile tool for creating charts and diagrams for different processes. Its brainstorming feature offers a range of templates to help teams visualize problems and map out possible solutions using SWOT analysis and fishbone diagrams.
With the flowchart feature, you can use shapes, templates, and stencils to bring your ideas to life. The Power Automate feature can also help you design and create workflows within your Visio account.
Visio offers hundreds of flowchart templates and easy-to-use features to get you started. Given its part of the Microsoft family, it’s a stable and reliable diagramming tool for simple or complicated diagrams. The platform has an intuitive interface for seamless diagramming.
It’s only available to Microsoft users. Customers feel it's expensive compared to other tools, and it doesn’t offer a free plan. Formatting might also be challenging if you’re working on a large project.
Product managers need to understand the importance of user flow in UX design and how to deliver the right experience to users. With that in mind, here is a quick refresher on user flows.
A user flow is a path or journey taken by a user on an app or website to complete a task. Ideally, it represents the journey a user has taken from the entry point, through a series of steps, towards a specific goal or action like making a purchase or signing up.
Essentially, user experience (UX) and user interface (UI) are vital in successful and seamless user flows. A mobile app or website's look and feel (UI) plays an essential role in user experience.
UI considers the layout and presentation of an app or website, focusing on elements like icons, buttons, typography, spacing, responsive design, and color schemes. On the other hand, UX explores the functioning, accessibility, and user-friendliness of these elements.
For example, a page or an app can have a button, but it’s not functioning. In this case, the presence of a button is a UI element, but its failure to work as expected is a UX element. So, it’s safe to say that UI and UX are vital in user flows.
Delivering the perfect user flows for your visitors involves determining your target users, developing a clear hierarchy, and labeling each step for simple tracking.
The flow design should address the needs of your target users. In this case, use behavioral data to understand your users' frustrations, pain points, and goals. Then, conduct usability testing to get more data on your UX and UI, and UXCam can be handy here.
Be sure to find out how users find your app, such as email, social media, direct traffic, or organic search. You also need to know what information they need to move through all the stages of your user flow.
Once you have all the data, you can map your user flow. This is where the user flow tools like UXCam come in, and you can use them to create a user flow diagram using shapes while defining decision points and adding opportunities for exciting users.
In this section, we delve into an example of how user flow tools can help brands improve user experience and drive more value.
In this example, we look at Costa Coffee, a British multinational coffee brand and the second-largest coffee shop chain in the world. While the company has excellent digital solutions, it had a problem with the app registration process, so the goal was to fix that.
They wanted to improve the app registration process to encourage more users to sign up for the loyalty program. After careful consideration, Daniel, Costa’s Digital Analytics Manager, opted for UXCam and used Session Recording, Event Analytics, and Funnel Analytics to analyze the app registration flow.
The team discovered they had about 30% drop-offs, and about 15% of users dropped off due to invalid password entries. This resulted in a loss of over a thousand customers every week. So, they proposed design changes to improve the UX and make the registration process seamless for users.
How users interact with your app determines what steps and actions they’ll take. This means delivering a seamless experience and adequate information to allow them to move from one step to the next without any pain points.
A crucial part of offering such an experience is visualizing and designing the perfect user flow. Without doing that, it’s impossible to deliver the right user experience. As such, we’ve shared some of the best user flow tools to help you design and create impactful user flows.
Ready to try the best user flow software to improve your mobile app user experience today?
Get 10,000 free monthly sessions and access all features with UXCam’s free trial.
Mobile UX: The Complete Guide to Understanding App UX Design
Ardent technophile exploring the world of mobile app product management at UXCam.
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