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Top 4 Best Countly Alternatives and Competitors for 2024


10 January, 2024

Countly alternatives

Countly is a popular analytics platform that gets a lot right.

It’s a powerful tool that provides real-time insights into your user’s behaviors, allows you to track metrics and events, and offers a ton of customization options. But it isn’t a perfect fit for every app and team—that’s why we’ve compiled a list of alternative analytics tools to consider when building your mobile product.

In the world of mobile app analytics, choosing the right tool is critical.

At UXCam, we've helped thousands of product teams at companies like Costa Coffee and JobNimbus gain valuable insights into their app's performance. And in this guide, we’ll be sharing our honest thoughts on the best Countly alternatives based on our experience and industry research. Stick with us as we introduce you to the top four Countly alternatives.

Helpful summary

  • Overview: We explore the top four alternatives to Countly for web, mobile, and desktop apps.

  • Why you can trust us: We’ve helped thousands of mobile product teams take a data-driven approach to mobile product development.

  • Why it matters: Choosing the right analytics tool is important for understanding user actions, boosting engagement, and making informed decisions.

  • Action points: Our top countly alternatives are UXCam, FullStory, Amplitude, Mixpanel, and Pendo.

  • Further research: Check out our guide to integrating Amplitude and UXCam to see how these two tools work together.

What is Countly?

Countly is a comprehensive analytics platform for web, mobile, and desktop apps. It offers a wide range of features including user segmentation, real-time analytics, and crash reporting. It also supports multiple platforms, like iOS, Android, and Windows.

countly Mobile Analytics Tools

Key features

  • Analytics tools: Includes user behavior tracking, product health analysis, user engagement and retention metrics.

  • Drill feature: Allows users to dive into granular data without writing queries, aiding in complex data analysis​​.

  • Push notifications: Customizable notifications to engage users and boost retention​​.

  • User profiles: Provides individual-level data for a complete understanding of users​​.

  • Web analytics: Supports data collection from websites​​.


Countly offers different pricing options based on the edition and features you choose.

Their Flex plan is suitable for smaller to mid-size data needs and starts at $0 per month, while their paid tiers start at $80 per month. Their Enterprise plan is an all-inclusive package with custom pricing tailored for enterprise data requirements.

Pros and Cons


  • Detailed data analysis

  • User-friendly reports

  • Customizable dashboards

  • Ability to give clients access to view their statistics​​


  • Some users find the user interface unintuitive

  • Some users complain that the documentation is hard to navigat​e

  • The upgrade process can be time-consuming and tedious

Top 4 Countly alternatives to consider

  1. UXCam

  2. FullStory

  3. Amplitude

  4. Mixpanel

1. UXCam

UXCam is a mobile analytics platform that provides a range of features for analyzing user experiences.

UXCam app analytics usability testing tool

UXCam supports both qualitative and quantitative data analysis with features like retention analytics, session replays, heatmaps, issue monitoring, and more. The result is an all-in-one tool for understanding user behavior and improving app performance.

Key features

  • Team dashboards: Organize data into customizable dashboards using templates and widgets for quick access to key app issues.

Dashboard Product intelligence uxcam
  • Retention Analytics: Track user engagement over time to pinpoint when and why users return or exit your app.

Cohort analysis in UXCam
  • User journey analytics: Gain a comprehensive overview of user interactions in your app, complete with event, frustration, and issue data.

  • Screen flow with Session Replay

  • Funnels & event analytics: Automatically track every in-app event using tagless auto-capture. Identify friction points and bottlenecks by building funnels out of key events.

Funnel Session replay in UXCam
  • Segmentation: Slice and dice data based on characteristics or events for more meaningful insights.

    User Segmentation by Age in UXCam

  • Integrations: Integrate UXCam with tools like Amplitude, Mixpanel and more to enrich data and enable better decision-making.


UXCam offers flexible pricing for mobile product teams.

pricing plan product intelligence platform

We have a plan that supports 3,000 monthly sessions, a Growth plan with custom pricing and features like custom events and additional funnels, and an Enterprise plan with custom pricing, API and CSV data export, SSO/SAML, and a success manager.

Pros and Cons


  • Quick insights into customer behavior 

  • Easy setup

  • Flexible, modular dashboards

  • Great customer support

  • Mobile-first solution


  • Limited free plan

What customers say about UXCam

UXcam nov 2023 review
UXCam G2 review 2023-1

2. FullStory

FullStory is a digital experience intelligence (DXI) platform that allows businesses to understand, measure, and improve their customer experience across web and mobile apps.

Fullstory for mobile apps

Key Features

  • Tagless autocapture: Uses a lightweight code snippet to track every in-app interaction without manual tagging.

  • Frustration Signals: Automatically detects and highlights areas of frustration for users, like errors or slow loading times.

  • Searchable session replay: Allows you to search and watch user sessions to see how they interact with your site or app.

  • Heatmaps and clickmaps: Visualize user behavior with heatmaps and click maps to identify popular or problematic areas of your website.


You’ll need to contact sales for a quote.

Pros and Cons


  • Live view of user browsing

  • Easy session filtering

  • Ability to save searches

  • Unique widget screen recording feature 


  • Pricing model is challenging to understand

  • Some users find session replay feature confusing

3. Amplitude Analytics

Amplitude is a product analytics platform that transforms raw user behavior data into meaningful insights into motivations, needs, and pain points. 

amplitude mobile app analytics

Key Features

  • Behavioral and product analytics: Tracks user behavior and product usage, providing insights into popular features and user drop-off points.

  • Funnel and cohort analysis: Examines user progression through funnels and segments users for tracking behavior over time.

  • Custom dashboards and reports: Allows users to create personalized dashboards and detailed reports for in-depth data analysis.

  • Integrations: Integrates with a range of tools and platforms like UXCam, Google Analytics, Salesforce, and Slack.


Amplitude has a free Starter plan for individuals and early startups, and paid plans starting from $49/month for growing startups and small teams.

They also provide custom plans for larger companies with complex needs.

Pros and Cons

4. Mixpanel

Mixpanel is another popular product analytics platform with a strong focus on visualizations that highlight user behavior and trends.

mixpanel mobile analytics

Key Features

  • Advanced data analysis: Automatically performs statistical analyses for correlation, significance, and more.

  • Custom reports: Allows users to customize reports based on the metrics they want to track.

  • Funnel step visualization: Provides reports for visualizing how users move through key in-app funnels.

  • Trend analysis: Focuses on how a specific metric changes over time, like retention rates or conversion rates.


Mixpanel offers three pricing plans—Starter, Growth, and Enterprise. The Starter plan is free and includes access to 20 million events per month, core report types, templates, and unlimited integrations.

The Growth and Enterprise plans offer additional features like unlimited saved reports, advanced sharing controls, data transformations, and premium support, with prices starting at $20/month and $833/month, respectively.

Pros and Cons


  • Capacity to set up and visualize multiple funnels

  • Integration capabilities with other platforms like Segment and Open API


  • Some users find the pricing model limiting

  • Interface challenges reported, particularly for beginners

  • Concerns about the documentation not being comprehensive

Criteria for choosing a Countly alternative

  • User interface and visualization: Choose a tool with a user-friendly interface suitable for various users, supporting easy dashboard and report creation for effective decision-making.

  • Agility and scalability: Look for cloud-based platforms with scalable, pay-as-you-go plans to support business growth and provide timely data access.

  • Advanced analytics: Select a tool capable of recognizing patterns, predicting trends, and offering insights beyond basic calculations through advanced statistical models.

  • Multiple sources of data: Choose tools that combine structured, semi-structured, and unstructured data without significant IT assistance for a comprehensive business performance view.


While Countly offers a powerful set of features for mobile analytics, the four alternatives discussed in this article each bring their own unique strengths to the table. Whether it’s the real-time data of UXCam, the user-friendly interface of FullStory, or the comprehensive insights of Amplitude, there’s an option to suit various needs.

If you’re still unsure which platform is right for you, why not take UXCam for a spin? With powerful analytics and a user-friendly interface, it might just be the solution you’re looking for.

Sign up for a free trial today.

You might also be interested in these;

Top 11 Mobile App Analytics Tools

Mobile App Retention Guide - What, Why & Best Practices

How to set up mobile app event tracking – the complete guide for 2024

Top 9 Mobile App Retention Strategies To Enhance Stickiness

How to analyze session recordings

Top 11 Mobile App Analytics Tools



Tope Longe
Tope Longe

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