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FullStory vs Amplitude - Key Features & Best Alternative


3 June, 2024

Tope Longe
Tope Longe

Growth Manager

Fullstory vs Amplitude

Developing an app without a product analytics tool is a bit like traveling somewhere new without a satnav. Having a clear end goal is great—but knowing the best way to get there is even better.

Luckily, product teams are spoiled for choice when it comes t product analytics tools. And in this guide, we’ll be comparing three popular options—FullStory, Amplitude, and UXCam—to help you figure out which is best for your needs.

Let’s dive in.

FullStory vs. Amplitude - An Overview

FullStory and Amplitude are both robust tools that aim to enhance the understanding of user experiences on digital platforms. They share a common goal, but their approaches and focus areas differ, offering unique insights to UX designers and product managers.

FullStory emphasizes on session replay and digital experience analytics. It allows teams to watch recordings of user sessions, providing a granular view of user interactions and potential pain points. FullStory also offers features such as heat mapping and advanced search capabilities, which can be beneficial for understanding user behavior and identifying areas of improvement.

On the other hand, Amplitude is primarily an analytics tool that focuses on user growth. It provides detailed analytics results and allows for a high degree of personalization in the data you want to extract. The visualization of the analytics results is also a strong point of Amplitude, making it easier for teams to understand and interpret the data.

In terms of user reviews, both tools are well-received, but there are some differences. Amplitude is often praised for its user-friendly interface and precise analytics results. However, some users have noted that it can be inflexible at times. FullStory, on the other hand, is appreciated for its session replay feature and the insights it provides into the user funnel. Some users have expressed concerns about the completeness of the data captured by FullStory.

What is FullStory?

FullStory is a digital experience intelligence (DXI) platform—part product analytics tool, part user experience analytics tool.

FullStory alternatives

FullStory gives mobile product teams visibility into every interaction a user has with the websites and apps that make up a digital experience using a range of data points, including session recordings, analytics, and more.

Key features

  • Tagless Autocapture: Capture every data point automatically—even ones you haven’t tagged yet.

  • Frustration Signals: Use ML-powered algorithms to identify frustration signals that might point to unresolved UX issues.

  • User Journeys: Map the user journey (complete with user drop-offs) to identify and optimize key user flows.


FullStory offers three paid plans for you to choose from—BusinessAdvanced, and Enterprise.

Pricing for each of these plans is custom, so you’ll need to request a quote for up-to-date information. However, we can say that some startups have reported very high quotes—a few in the $700 to $1,000/month range.

Pros & Cons


  • Offers cross-platform observability.

  • Captures every data point.

  • Lightweight and private tracking.

  • Great customer support.


  • Some users report expensive pricing.

  • Not especially intuitive.

What is Amplitude?

Amplitude is a digital analytics platform that consists of AudiencesExperiments, and the product we’ll be covering here— Analytics.

Sessions in Amplitude

Amplitude Analytics offers growth and product teams real-time insights into websites, web apps, and mobile apps through event tracking and advanced segmentation. The product’s goal is to make it easier to answer key product questions quickly—without the need for an in-house data scientist.

Key features

  • Templates: Choose from a range of pre-built templates to instantly answer questions related to conversions, engagement, and more.

  • Anomaly Detection: Get alerts when your product is experiencing strange user behavior patterns and get

     to work on fixes.

  • Customizable Dashboards: Build dashboards that get give you access to all the information you need at a glance.


Amplitude Analytics has a free plan that lets unlimited team members track up to 10,000 uses per month.

Beyond that, there are two paid plans—Growth and Enterprise. You’ll need to contact sales for a quote but expect to pay quite a bit. High prices are one of the leading complaints G2 reviewers raise about Amplitude.

Pros & Cons


  • Powerful segmentation features.

  • Guided data interpretation.

  • Great free plan.

  • Collaboration features.


  • High prices.

  • Not mobile-first.

Best alternative to FullStory & Amplitude: UXCam

UXCam is a mobile app analytics tool designed to handle the unique challenges of mobile app development.

UXCam app analytics usability testing tool

With UXCam, mobile product teams have access to the full suite of features needed to understand user behavior and optimize UX—all in one intuitive tool.

Powerful product analytics features like user journey maps, funnels, and issue analytics help you identify potential issues and trends in user behavior. Experience analytics features like session replays, heatmaps, and issue tracking help you zoom in on individual experiences for deeper, more impactful insights.

Key features

  • Team Dashboards: Organize your data into dashboards for easy access. Use templates and widgets to customize your dashboards based on key app issues.

Google mobile app analytics dashboard
  • User Journey Analytics: Get a bird’s eye view of how users are moving through your app. Enrich your user journey maps with events, frustration signals, and issues analytics data.

Dashboard with user journey
  • Funnels: Track every in-app event using tagless auto-capture. Define key events to build funnels and track user drop-offs to identify friction points and bottlenecks.


New funnels view.

  • Event Analytics: Track every interaction that happens in our app, whether you’ve proactively tagged them or want to retroactively analyze them.

uxcam features event analytics
  • Segmentation: Define interesting user segments using any piece of data UXCam tracks.

Segments behaviour
Mobile app crash reporting 3rd party integration


At UXCam, we think you should have ample opportunities to use a product before diving in head-first. We offer trials, product demos, and a free-forever plan that gives unlimited users the ability to track 3,000 sessions per month.

UXCam Plans and Pricing

Ready to commit? We have two paid plans—Growth and Enterprise. Our team will help you customize these plans based on what you want to get out of UXCam so that you get a solution that’s effective and cost-effective.

Get started with a free trial or by scheduling a demo.

Pros & Cons


  • Generous free plan.

  • Free trial & product demos.

  • Product and experience analytics.

  • Great integrations.

  • Intuitive UI.


  • Fewer integrations than some other tools.

Fullstory vs. Amplitude vs. UXCam: feature comparison

Android & iOS Support
Funnel Analytics
User Journey Analytics
Issue Tracking
Custom Dashboards

Key differences

Looking for quick insights into these tools? Here’s a breakdown of two key differentiators that may help you make a decision:


These three tools have very different scopes.

Amplitude offers product analytics for websites and mobile apps, as well as experimentation tools, personalization tools, and data management & governance tools. FullStory offers product analytics for websites and mobile apps, but not those extra features.

On the other end of the spectrum, UXCam is entirely focused on delivering a powerful product analytics solution for mobile app product teams.

Trials & Pricing

UXCam offers a free-forever plan, plus demos and free trials for all advanced plans.

Amplitude also offers a free-forever plan, but you’ll need to book a demo to try out advanced features—no free trials here. FullStory doesn’t offer a free-forever plan or trials for advanced plans.


We hope this guide has helped simplify your search for a product analytics tool with the comprehensive feature set you need to improve UX. At UXCam, we offer a mobile-first analytics tool designed to help product teams understand their users, track issues, and measure success.

Try UXCam with a 14-day free trial today. You may also be interested in; Contentsquare vs FullStory: Features, Pricing & Best Alternative

Amplitude mobile analytics - understand the WHY with UXCam

Product Analytics Dashboard Examples (+ How To Use Them)

Practical Guide to Product Management Analytics

Hotjar vs Fullstory - Feature Comparison & Best Alternative


Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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