Contentsquare vs FullStory: Features, Pricing & Best Alternative

Contentsquare vs. FullStory - an overview

Contentsquare and FullStory are both powerful tools that aid businesses in understanding and enhancing their digital experience. While Contentsquare primarily focuses on visualizing user interactions and behavior on a website or app, enabling teams to understand user journeys and identify areas of improvement, FullStory on the other hand emphasizes session replay and digital experience analytics, providing a granular view of user interactions and potential pain points. Here are some key differences and similarities.

Similarities:

1. Digital Analytics: Both Contentsquare and FullStory offer features for digital analytics, such as metrics for sessions, engagement, entry and exit pages, and standard event tracking.

2. Mobile App Analytics: They also have features for mobile app analytics, like engagement, exit tracking, retention, return, conversions, and user identification.

3. Session Replay: Session replay feature from Contentsquare and FullStory offers features for click tracking, mouse movement, frustration tracking, and more.

4. Product Analytics: For product analytics software, both products offer features like account-level and user-level analytics, segmentation, funnels, and alerts.

Differences:

1. User Experience: Reviewers on G2 have found FullStory easier to set up and administer, making it a more favorable option for some. However, reviewers felt that Contentsquare offers superior ongoing product support.

2. Feature Updates and Roadmaps: Regarding feature updates and roadmaps, reviewers preferred the direction of Contentsquare over FullStory.

3. Company Size: Reviewers for Contentsquare mostly represented enterprise-level companies, while reviewers for FullStory were mostly from mid-market companies.

What is Contentsquare?

Contentsquare is a digital experience analytics platform that helps product teams understand the behavior, attitude, and intent of their users.

CS Apps (part of the Digital Experience Analytics Cloud) brings Contentsquare’s analytics capabilities to native mobile apps through a lightweight SDK. Product teams can use this tool for user journey mapping & optimization, error analysis, replaying sessions, revenue growth, and more.

Key features

• User Behavior Monitoring: View user behavior through a range of lenses, including heatmaps, session replays, and event logs.

• Error & Crash Analysis: Understand the impact of errors and crashes in terms of ROI or other business impacts and prioritize effectively.

• App Zoning: Discover prime app real estate and get recommendations for what to populate it with in order to achieve business objectives.

Pricing

You’ll need to schedule a demo or contact sales to access Contentsquare’s pricing.

However, we do know from G2 reviews that Contentsquare will offer a quote based on your monthly pageviews—and it won’t be cheap.

Pros & Cons

Pros

• Comprehensive analytics features.

• Native integrations with other platform products.

• Great third-party integrations.

• Uses business metrics in analytics.

Cons

• High cost.

• Steep learning curve.

What is FullStory?

FullStory is a digital experience intelligence platform—a tool that brings product analytics and experience analytics under one roof (like UXCam).

FullStory aims to give product teams a 360-degree view of mobile users by reporting on touchpoints throughout the mobile user journey with tools like session replay, user segments, analytics, heatmaps, and more.

Key features

• Retroactive Analysis: Track every interaction automatically and explore your user’s journey retrospectively.

• Dashboards: Build custom dashboards that reflect what you and your team need to know about your product at a glance.

• Heatmaps: View a visual representation of where users are clicking on every app screen to identify areas of interest.

Pricing

FullStory has three plans available—Business, Advanced, and Enterprise.

You’ll need to book a demo or contact sales for a quote. Expect to pay quite a bit, though—FullStory’s high prices are a common topic of discussion in G2 reviews and online forums.

Pros & Cons

Pros

• 360-degree observability.

• Tagless auto-capture.

• Lightweight SDK.

• Amazing customer service.

Cons

• High cost.

• Not easy to set up.

Best alternative to Contentsquare & FullStory: UXCam

It’s time to introduce you to our alternative—UXCam.

UXCam is an all-in-one analytics tool designed to help product teams navigate the challenges of mobile app development with direction and confidence. We offer a suite of tools designed to help you make more data-driven decisions—from session replays and heatmaps to user segments, journey maps, event logs, and more.

UXCam makes it easy to test hypotheses, identify issues, and, ultimately, build a 5-star mobile app experience.

Key features

• User Journey Analytics: Map the user journey and optimize your app to support user flows that result in great experiences.

• Team Dashboards: Build dashboards that feed your team real-time insights into key app issues like conversions, new feature usage, errors, and more.

• Funnels: See where the most drop-offs in your conversion funnels occur and smooth over any roadblocks.

New funnels view.

• Event Analytics: Track every interaction that happens in our app, whether you’ve proactively tagged them or want to retroactively analyze them.

• Segmentation: Define interesting user segments using any piece of data UXCam tracks.

• Integrations: Integrate with tools like Amplitude, Crashlytics, and more to enrich them with UX data.

Pricing

If you want to try UXCam out before committing, you’re in luck.

We offer free trials and demos for our paid plans, plus a free-forever plan that supports unlimited users, 3,000 tracked sessions per month, and limited access to many of our advanced features.

Our two paid plans—Growth and Enterprise—are priced based on the number of users you want to track monthly. We’ll help you create a plan that meets your needs while staying within your budget.

Ready to get started? Book a 14-day free trial or schedule a demo.

Pros & Cons

Pros

• Free-forever plan.

• Qualitative and quantitative analytics.

• Intuitive UI.

• Responsive customer support.

• Affordable plans & transparent pricing.

Cons

• Fewer integrations than some other tools.

Contentsquare vs. FullStory vs. UXCam: Feature Comparison

Key differences

Here are two quick ways to differentiate between these products:

Market segments

Each of these tools will work for businesses of all sizes. That said, they do appeal to certain market segments more than others.

Contentsquare is the most popular option among larger organizations, while FullStory is a leading mid-market option. UXCam is extremely popular with the SMB segment due to its affordability and ease of use.

Features

These three tools share a lot of features in common—session replay, heatmaps, event analytics, etc.

However, they do have unique features, too. For example, Contentsquare offers app zoning that helps you identify prime app real estate, while UXCam offers error and issue tracking.

Conclusion

With the right tool, you can transform clicks, taps, swipes, and other interactions into a deep understanding of why and how users use your app. 

At UXCam, we arm mobile product teams with a suite of tools designed to do exactly that. With applications ranging from product experimentation to CRO, UXCam is a versatile partner for optimizing your mobile app experience.

Get started with a 14-day free trial today.

You may also be interested in;

FullStory alternatives: Top 6 analytics tools to choose from

Top 11 mobile app analytics tools

6 Best error monitoring software to diagnose app crashes