PUBLISHED
21 September, 2023
Growth Marketing Manager
Product manager is a uniquely important role that combines business, marketing, and technical savvy.
Given this complexity, knowing where to start when building product management skills can be challenging. Product manager certifications and courses can be a great place to start your journey or hone your skills.
This UXCam guide will explore the best certifications available and factors to consider when choosing one.
Let’s dive in.
Certified Product Manager (AIPMM)
Certified Product Manager (PMHQ)
Software Product Management (The University of Alberta - Coursera)
Product Management Certification (Udemy)
Product Management Certification (Product School)
Digital Product Management (Boston University)
Product Management Certificate Program (Berkeley Executive Education)
Certified Product Manager (The Pragmatic Institute)
The Certified Product Manager® certification from AIPMM is a credential that demonstrates a commitment to excellence and a dedication to the product management profession. It's recognized as a high-standard certification due to its rigorous requirements.
The Certified Product Manager® certification program:
Draws upon global best practices from real-world practitioners
Evolves and adapts to the dynamic nature of the product management field
Signifies a comprehensive understanding of responsibilities throughout the front end of the product life cycle
Emphasizes coordination of internal activities for the best possible outcome
Instructs participants in developing case studies, crafting business plans, conducting market planning, performing competitive analysis, defining product specifications, designing launch plans, and utilizing product/market data modeling
The Certified Product Manager by PMHQ is a highly regarded product management certification program. It’s a wide-ranging program focusing on essential product management skills and best practices.
The training regimen:
Covers a wide range of product management topics
Includes strategy, market research, product development, and product launch
Focuses on practical skills and real-world scenarios
Provides hands-on exercises and case studies for applying knowledge
Taught by experienced product management professionals
Offers relevant and up-to-date information
Allows for networking and collaboration with other product managers
Certified Product Manager by PMHQ adds credibility to one’s profile
Software Product Management by the University of Alberta is an online course that aims to provide learners with a comprehensive understanding of product management in the software industry. It covers various topics such as product strategy, market analysis, product planning, and product development.
Here are some reasons to consider this product management certification:
Wide range of topics relevant to software product management
Taught by experienced instructors with practical knowledge and industry expertise
Hands-on assignments and projects for applying knowledge and skills
Flexibility in accessing course materials
Certification from the University of Alberta
Product Management Certification by Udemy is a certification program that aims to provide comprehensive training and knowledge in product management. It's designed to equip individuals with the skills, tools, and processes needed to succeed in a product management role.
Here are some things that differentiate this course:
Learners engage in step-by-step exercises and working files to apply their knowledge
They can develop their product ideas and create a product spec with wireframes and an interactive prototype
Charles Du (an award-winning product manager) leads the program
The Product Management Certification from Product School aims to equip individuals with the necessary skills and knowledge to succeed in product management. The program covers a wide range of topics such as product strategy, development, launch, and optimization, making it a comprehensive training.
This certification stands out in the field due to:
Practical, hands-on learning
Experienced instructors from top companies like Google, Facebook, and Amazon
Networking opportunities with professionals in product management
Career support, including resume reviews and interview preparation
Regular updates to reflect industry trends and practices
Digital Product Management at Boston University is a MicroMasters program that teaches participants the essential tools and techniques of product managers in the emerging digital economy.
Here are some reasons why we think this is a great option:
Includes topics like product roadmaps, user research, rapid prototyping, agile and lean management practices, social media marketing, and platform-based strategies
Provides hands-on experience in developing and managing digital products
Aims to equip learners with skills and knowledge for digital business leadership and innovation
Completing the program can potentially count towards Master’s degree credit if applied to Boston University
Berkeley Executive Education has a Product Management certificate—a thorough and engaging training opportunity for those seeking a career in product management. This program blends the latest in Design Thinking with the most effective techniques from the Berkeley-Haas MBA curriculum to provide participants with the essential skills to excel in product manager roles.
Here are some key features and benefits of the program:
Led by industry experts with extensive experience in product management
Hands-on exercises, simulations, and group activities for practical learning
Six-week online component for flexible learning and engagement
In-person week for deeper learning, networking, and interaction with faculty
Verified digital certificate of completion from UC Berkeley Executive Education upon successful completion of the program
The Certified Product Manager program from the Pragmatic Institute aims to equip individuals with the necessary skills and knowledge to excel in product management.
There are several reasons to consider this option:
Wide range of topics covered (understanding markets, problem identification, prioritization, product strategies, roadmap development, collaboration, etc.)
Insights and best practices incorporated into the curriculum
Incorporates the latest techniques and insights
Participants gain lifelong access to an online support community
Participants receive a professional certificate upon completion
A product management certification is a credential that demonstrates a person’s knowledge and expertise in product management.
To become a certified product manager, individuals usually need to complete a training program or course that covers different aspects of the field, including:
Market research
Product development
Launch
Lifecycle management
Tool
Professional organizations or institutions specializing in product management education and training often offer this certification.
Product management certifications provide a seal of approval demonstrating your commitment to the field. Certification validates your skills and knowledge and offers external validation that can impress potential employers, clients, and collaborators.
Certification programs are designed to cover a wide range of topics and best practices within product management. These programs offer a holistic understanding of the discipline, from market research and user-centered design to agile methodologies and data analysis.
Product managers need to adapt to new technologies and developments constantly. Certification programs ensure you're up-to-date with the newest tools and techniques, positioning yourself as an informed leader in your field.
Program structure can dramatically change the experience. Consider whether the program is virtual or classroom-based, how much face-to-face time you’ll have with instructors, and how course content is taught (e.g., lectures, case studies, etc.).
When choosing a certification program, ensuring that the content aligns with your career goals and covers essential aspects of the field is important.
Look for key concepts like:
Market research
Product development lifecycle
Stakeholder management
Find out if specialization options (digital product management, agile methodologies, data-driven decision-making, etc.) are available.
Finally, you need to consider the time commitment the program will require. Depending on the type of program you choose, there may be:
Lectures
Assignments
Projects
Be realistic about how much time you can dedicate without sacrificing your job or personal life. Additionally, consider the program's certification requirements and ensure you are comfortable meeting those standards.
In today's competitive job market, obtaining certification is essential to gain expertise and stand out. Explore various certification options, requirements, and formats, and push your career forward.
But why stop there? Take your journey to the next level with UXCam—a tool that combines qualitative and quantitative user behavior data to enhance any product manager’s decision-making abilities.
Get started with a free trial or schedule a demo to see UXCam in action.
You might also be interested in these;
5 Free online product management courses to enhance your skills
Top 5 product management podcasts to follow
Practical guide to product management analytics
A practical guide to mobile app product management
Product management statistics: 20+ eye-opening insights
Top 12 product management tools
Product management and user experience - How to collaborate effectively
AUTHOR
Growth Marketing Manager
Ardent technophile exploring the world of mobile app product management at UXCam.
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