PUBLISHED
17 January, 2024
Growth Marketing Manager
Driving user adoption is a complicated process with lots of moving parts. Dashboards help you organize these parts into an organized, centralized source of truth.
At UXCam, we’ve worked hard to make our dashboard feature flexible—it’s easy to create user adoption dashboards that support a wide range of use cases. In this guide, we’ll give you a thorough overview of user adoption dashboards and introduce you to a few use cases that will help you get started.
Let’s get started. Helpful summary
Overview: This article explores a few ways to use user adoption dashboard to power your mobile app adoption.
Why you can trust us: We’ve helped 37,000+ mobile product teams drive adoption and grow their user base.
Why it matters: User adoption dashboards give your team easy access to the data they need to make informed decisions.
Action points: Build dashboards that track important aspects of user adoption, like frustration, features adoption, and retention.
Further research: Check out our guide to the four best user adoption tools on the market.
A user adoption dashboard is a collection of metrics, charts, and data visualizations that provide a comprehensive view of how users are interacting with your product. They can be used to track key performance indicators (KPIs), monitor user behavior, and identify areas for improvement.
Here’s an example of a user adoption dashboard in UXCam.
This particular dashboard showcases reports for:
Average session time
Monthly and daily active users on app
Monthly active users that added payment methods
The idea is to give your team an at-a-glance view of how users are engaging with your product, so you can identify trends and make data-driven decisions to improve your user experience.
Metrics related to app engagement offer valuable insights into user interactions with an app, serving as a catalyst for enhancing user experience and fostering growth. Key metrics, including session durations, conversion rates, app acquisition, churn rates, retention rates, and screen flows, can be systematically monitored.
A robust free-to-paid conversion rate serves as a powerful indicator of a product's value proposition. This metric quantifies the percentage of users who initiate their journey with a free version or trial and subsequently upgrade to a paid version.
The retention of customers is pivotal for business success, given that maintaining existing customers is more cost-effective than acquiring new ones. A mere 5% increase in customer retention can lead to a significant revenue boost of 25-95%.
One powerful use case for UXCam’s dashboards in the context of user adoption is monitoring feature adoption—or in other words, how successfully your users are adopting the specific features of your app.
To do this, open up a new dashboard and click Add Report. Then, navigate to the Engagement tab to find the specific reports you want to add. For basic insights, you can add reports for DAU or MAU with a selected event or screens (e.g., “Feature A opened” or “Action B performed”).
For more in-depth insights, you can add reports with additional details, like:
App version
Platform
Device type
Since UXCam’s dashboards are modular, you can add reports for all key features, resize them based on importance, and rearrange them to fit your needs. This allows you to easily track and monitor the adoption of specific features over time, identify any potential issues or roadblocks, and make data-driven decisions to improve user engagement.
Another valuable use case is monitoring issues (UI freezes, crashes, etc.) and user frustration. As a general rule, fewer issues leads to less frustration—which ultimately improves user adoption.
To create this dashboard, you’ll follow the same steps as you did above. But this time, you’ll navigate to the Issues tab of the report library.
There you’ll find reports for:
Screens with most rage taps
Screens with most UI freezes
Screens with most crashes
Top crashes
Crash rate per app version
Crash rate per platform
Crash rate per device type
Building a dashboard with these reports is a great way to monitor your app’s performance and troubleshoot any issues that may arise. By including reports that target specific platforms or device types, you can identify and resolve issues that may only affect a certain group of users.
Rage taps give you an opportunity to segment users who are experiencing issues.
Screens with the most rage taps, new users that failed to sign up.
You can then zoom in on individual experiences using tools like session replays and user feedback to understand the root cause of their frustration and make improvements accordingly.
Finally, it’s important to track the overall usage of your app over time using dashboards. This can give you insights into how well your app is performing and whether it's meeting the needs and expectations of your users.
Use metrics like:
Daily active users
Monthly active users
Session length
DAU/MAU ratio
These metrics can help you understand user engagement and identify any drops or spikes in usage. By tracking these metrics over time, you can also see the impact of any updates or changes made to your app.
Additionally, dashboards allow you to compare your app's performance against industry benchmarks, giving you a better understanding of where your app stands in the market.
This user adoption dashboard guide covers everything you need to know about improving user engagement and satisfaction. It explores important elements like data visualization, key metrics, and user journey. Gain valuable insights to enhance your product adoption strategies.
If you’re looking for a powerful, flexible mobile analytics platform that empowers your team with dashboards, look no further than UXCam.
Get started with a free trial and see the impact of data-driven decisions on your app’s success.
You might also be interested in these;
5 Most Important User Adoption Metrics to Track and Measure
User Adoption Strategy - How to Win & Keep Loyal App Users
How To Measure Product Adoption (Metrics, Formulas & Tools)
User Stories vs. Use Cases: A comprehensive guide
The only 10 slides you need to present session replay findings
AUTHOR
Growth Marketing Manager
Ardent technophile exploring the world of mobile app product management at UXCam.
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