23 May, 2023
The following UX statistics showcase the importance of the profession:
Every $1 invested in UX results in a return of $100 (ROI = 9,900%).
39% will stop engaging with content when the images won’t load or the loading time takes too long.
85% of adults think that a company’s mobile website should be as good or better than their desktop website.
88% of users are less likely to return to a website after a bad user experience.
Mobile users are 5 times more likely to abandon a task if the website isn’t optimized for mobile.
The bottom line of these UX stats: Companies should invest money and time into user experience design.
Investing in UX design is important for companies because it can have a significant impact on the success of their products. Good UX design can improve user satisfaction and loyalty, leading to increased customer retention and potential word-of-mouth marketing. It can also improve the efficiency of the product, leading to increased productivity for both the company and its users.
In addition, good UX design can differentiate a company's product from its competitors and give it a competitive edge in the market. Furthermore, investing in UX design can save a company money in the long run by reducing the need for costly redesigns and updates to address user frustration and dissatisfaction. Overall, investing in UX design can bring many benefits to a company and is well worth the investment.
Frustrated users are unsatisfied, don’t like to use your app, will delete it without using it, or, in the worst case, will tell others about their bad experience. The following UX statistics will show you the importance of preventing user frustration:
13% of customers will tell 15 or more people about their bad experiences. 72% will tell 6 or more people about good experiences.
Only 1 out of 26 customers complain when they are unsatisfied, the rest churn without saying anything. The absence of negative feedback isn’t a sign of satisfaction. 91% of unsatisfied customers who don’t complain simply leave.
PWC found that 32% of the customers would leave a brand they loved after just one bad experience.
In 2018 about 21% of mobile apps have only been used once.
52% of users say the main reason why they won’t return to a website is aesthetics.
90% of users have stopped using an app due to poor performance.
Only 1% of users say e-commerce websites meet their expectations every time.
Only 55% of companies are currently conducting any user experience testing.
During this time it’s quite easy to get what you need on the internet. Shopping apps and websites can be found everywhere.
But there are several aspects you have to keep in mind when you design an e-commerce app. You don’t want to lose the customer before the purchase (which is why you want to use tools like session replay). The next wave of UX statistics will give you an idea of what’s important for a good shopping user experience.
68% of users wouldn’t submit a form if it required too much personal information.
Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future.
55% would deter from a form if it included an automatic email subscription.
Do you know of essential UX design statistics that we missed? Please let us know!
According to a study by Forrester, every $1 that’s being invested in UX returns $100. This is equal to a return of 9,900%.
88% of people are less inclined to return to a site after a bad UX.
91% of unhappy clients who don’t complain just disappear without leaving feedback.
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