User Experience Statistics
User Experience (UX) is as important for the success of your app as the content and functionality. Unfortunately, this aspect is often overlooked.
The following UX statistics showcase the importance of the profession:
- Every $1 invested in UX results in a return of $100 (ROI = 9,900%)
- 39% will stop engaging with content when the images won’t load or the loading time takes too long
- 85% of adults think that a company’s mobile website should be as good or better than their desktop website
- 88% of users are less likely to return to a website after a bad user experience
- Mobile users are 5 times more likely to abandon a task if the website isn’t mobile-optimized
- If a website needs more than 3 seconds to load, 40% of the people leave the website
- 70% of people look at lists with bullet points. 55% look at lists without bullet points
The bottom line of these UX Statistics: Companies should invest money and time into User Experience Design.
User Frustration UX Statistics
User frustration occurs when a person can’t overcome an obstacle or achieve a goal.
Frustrated users are unsatisfied, don’t like to use your app, will delete your app without using it, or, in the worst case, will tell others about their bad experience.
The following UX statistics will show you the importance of preventing user frustration:
- According to Esteban Kolsky, 13% of customers will tell 15 or more people about their bad experiences. 72% will tell 6 or more people about good experiences.
- According to Esteban Kolsky, only 1 out of 26 customers complain when they are unsatisfied, the rest churn without saying anything. The absence of negative feedback isn’t a sign of satisfaction. 91% of unsatisfied customers who don’t complain simply leave.
- PWC found that 32% of the customers would leave a brand they loved after just one bad experience.
- In 2018 about 21% of mobile apps have only been used once.
- “3⁄4 of mobile users say they’re more likely to revisit mobile-friendly sites” – Google
- “32 percent learn about application performance issues from end users” – ManageEngine
- 80% of all internet users own a smartphone.
- 75% of all website traffic runs through Google.
- 53% of mobile users leave websites in 3 seconds.
- 52% of users say the main reason why they won’t return to a website is aesthetics.
- 90% of users have stopped using an app due to poor performance.
- Only 1% of users say e-commerce websites meet their expectations every time.
- Only 55% of companies are currently conducting any user experience testing.
To learn how to capture micro-interactions and surface user frustrations, read our whitepaper: Detect Hidden User Frustrations.
E-commerce UX Statistics
During this time it’s quite easy to get what you need on the internet. Shopping apps and websites can be found everywhere.
But there are several aspects you have to keep in mind when you design an e-commerce app. You don’t want to lose the customer before the purchase. The next wave of UX statistics will give you an idea of what’s important for a good shopping user experience.
- 68% of users wouldn’t submit a form if it requires too much personal information
- Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future
- Types of personal information that buyers prefer not to release in a form:
Phone number (58%), address data (53%), role/title (21%), last name (20%), company (18%), email (16%) and first name(11%)
- 55% would deter from a form if it included an automatic email subscription
Do you know of essential UX Design Statistics that we missed? Please let us know!
What’s the ROI of UX?
According to a study by Forrester, every $1 that’s being invested in UX returns $100. This is equal to a return of 9,900%.
How does UX impact retention?
88% of people are less inclined to return to a site after a bad UX.
How do users behave after experiencing bad UX?
91% of unhappy clients who don’t complain just disappear without leaving feedback.