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20+ Powerful UX Statistics To Impress Stakeholders 2024


1 January, 2024

Annemarie Bufe

Content Manager

Top UX Statistics

Top UX Statistics

The following UX statistics showcase the importance of the profession:

  1. Every $1 invested in UX results in a return of $100 (ROI = 9,900%).

  2. 39% will stop engaging with content when loading time takes too long.

  3. 85% think that a company's mobile site should be as good or better than a desktop site.

  4. 88% of users are less likely to return after a bad user experience.

  5. Mobile users are 5 times more likely to abandon a task if a site isn’t mobile-optimized.

The bottom line of these UX statistics: Companies should invest money and time into user experience design.

Investing in UX design is essential for companies because it can have a significant impact on the success of their products.

Mobile App UX Statistics

Mobile applications have become an integral part of our daily lives. As a result, understanding mobile app UX is critical for businesses that look to make a mark in this competitive space.

  1. Costa Coffee increased app registrations by 15% by finding invalid password entries

  2. JobNimbus increased app ratings from 2.5 to 4.8 after redesigning their app & using UXCam data.

  3. Recora reduced support tickets by 142% by using session replay to get information on UX issues.

  4. PlaceMakers doubled in-app sales after finding a UX issue with session replay.

  5. increased feature adoption by 20% after redesigning its search functionality.

User Frustration UX Statistics

Frustrated users are unsatisfied, don’t like to use your app, will delete it without using it, or, in the worst case, will tell others about their bad experience. The following UX statistics will show you the importance of preventing user frustration:

  1. 13% of customers will tell 15 or more people about their bad experiences.

  2. Only 1 out of 26 customers complain when they are unsatisfied.

  3. 91% of unsatisfied customers who don’t complain simply leave.

  4. PWC found that 32% of customers leave a brand they loved after just one bad experience.

  5. About 21% of mobile apps have only been used once.

  6. 52% of users say the main reason why they won’t return is aesthetics.

  7. 90% of users have stopped using an app due to poor performance.

  8. Only 1% of users say e-commerce websites meet their expectations every time.

  9. Only 55% of companies are currently conducting user experience testing.

E-commerce UX Stats

During this time it’s quite easy to get what you need on the internet. Shopping apps and websites can be found everywhere.

UX Statistics

But there are several aspects you have to keep in mind when you design an e-commerce app. You don’t want to lose the customer before the purchase (which is why you want to use tools like session replay). The next wave of UX statistics will give you an idea of what’s essential for a good shopping user experience.

  1. 68% of users wouldn’t submit a form if it required too much personal information.

  2. Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future.

  3. 55% would deter from a form if it included an automatic email subscription.

Good UX design can improve user satisfaction and loyalty, leading to increased customer retention and potential word-of-mouth marketing. It can also improve the efficiency of the product, leading to increased productivity for both the company and its users.

In addition, good UX design can differentiate a company's product from its competitors and give it a competitive edge in the market. Furthermore, investing in UX design can save a company money in the long run by reducing the need for costly redesigns and updates to address user frustration and dissatisfaction.

Investing in UX design can bring many benefits to a company and is well worth the investment.


In today's fast-paced digital era, where competition is just a click away, the importance of delivering a superior user experience (UX) has never been more paramount. Here's a concise exploration of why UX holds such a pivotal role in the modern digital landscape:

  1. User Expectations Have Evolved: Modern users are accustomed to seamless, intuitive experiences online. Any friction or confusion can quickly lead to dissatisfaction, causing potential customers to migrate to competitors.

  2. First Impressions Matter: Users form an opinion about a website or application in mere seconds. A positive UX can help ensure that this initial impression is a favorable one, increasing the likelihood of user engagement and conversion.

  3. Enhanced User Retention: A well-thought-out UX design is not only about attracting users but retaining them. Users are more likely to return to a site or app that offers a pleasant, easy-to-navigate experience.

  4. Direct Impact on ROI: Businesses that invest in UX often see a higher return on investment. An improved user experience can lead to increased conversions, customer loyalty, and brand advocacy, all of which contribute to a company's bottom line.

  5. Mobile Dominance: With an increasing number of users accessing websites and apps via mobile devices, a responsive and user-centric design becomes critical. A poor mobile UX can alienate a significant portion of the audience.

  6. Accessibility and Inclusivity: Good UX also means creating experiences that are accessible to everyone, including those with disabilities. Inclusivity is not only ethically right but also broadens the potential audience base.

  7. Builds Trust: Users are more likely to trust (and transact with) websites and applications that offer a seamless and intuitive experience. Trust is the foundation of building long-term relationships with customers.

Do you know of essential UX design statistics that we missed? Please let us know!


What’s the ROI of UX?

According to a study by Forrester, every $1 that’s being invested in UX returns $100. This is equal to a return of 9,900%.

How does UX impact retention?

88% of people are less inclined to return to a site after a bad UX.

How do users behave after experiencing bad UX?

91% of unhappy clients who don’t complain just disappear without leaving feedback.

Related Articles:

What is UX Analytics

What is User Behavior Analytics? It's not UX Analytics

Mobile UX Design: The Complete Expert Guide

Top 10 Analytics Tools for Mobile in 2024 (updated)

Best Remote Usability Testing Tools 2024

Product Analytics Tools Expert Guide 2024

The Hotjar for Mobile Apps: UXCam


Annemarie Bufe

Content Manager

Passionate hobby dancer. Working at UXCam.

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