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Why creating a data-driven culture has less to do with data than you think
Kishan Gupta, CEO, shares 5 tips and techniques for fostering a data-driven culture based on his own experiences building and leading...
April 13, 2022 by Kishan Gupta
Product best practices
What is Product Management?
“The job of a product manager is to discover a product that is valuable, usable, and feasible.” - Marty...
September 12, 2020 by Annemarie Bufe
Product best practices
Why you should be maximizing for CLTV rather than CAC in today’s market
Why should you be maximizing for CLTV instead of CAC? In this article, we go through why it's a better idea and how you can do it for your...
August 22, 2022 by Vishal Balani
App Analytics
Qualitative vs. Quantitative Analysis (Exclusive Infographic)
Get the most out of your UX...
January 23, 2019 by Annemarie Bufe
Product best practices
How not to lose users during app onboarding (Part 1)
Onboarding is the first point of contact with your new users. Let’s have a look at your user's...
December 5, 2018 by Annemarie Bufe
Product best practices
How not to lose users during app onboarding (Part 2)
There are different ways to onboard your user - The main goal should be to make it as easy as possible for the users to start with your...
February 5, 2020 by Annemarie Bufe
Product best practices
User Centered Design (UCD): definition, benefits, principles, and methods
So you want to put your users first, but where do you start? There's a framework for it. Learn the basics of User Centered...
April 18, 2022 by Marilyn Wilkinson
Product best practices
6 Cognitive Psychology Tips for UX Designers
Cognitive UX psychology principles can assist designers to increase the quality of their...
May 19, 2020 by Daniela McVicker
