What are User Recordings? Just analyzing numbers and watching charts doesn’t give exact information about what actually happens inside the app. Even other successful qualitative analytics methods like user testing don’t show the complete journey a user takes. Problems are often hidden in dead angles. They appear in situations where a tester in an...

February 9, 2020 by Annemarie Bufe

Benefit-oriented: Explaining the core value Take in mind that your users have downloaded your app to solve a problem. The first screen of your onboarding process should explain what kind of problem your app solves and what the users can expect from your app. It doesn’t explicitly explain how to use the app. This can be the point where you...

February 5, 2020 by Annemarie Bufe

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment – in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story? We’ve found that, from business...

December 8, 2019 by Milosz Krasiński

Are you happy with the onboarding of your app? Yes? No? Maybe? Whatever the answer is, you should listen to what David Jones has to say about the topic. Here is why: David has founded three start-ups in his lifetime, his first one exited with over 1B Australian Dollars earlier this year. His latest company, Pointzi, seeks to improve the...

November 16, 2019 by Jonas Kurzweg

Round the bend or, just round the corner? As ambitious as he is brilliant, Elon Musk plans to use artificial general intelligence (AGI) in order to create a machine which will equal – and overtake – the capabilities of the human brain. So, what does that actually mean? Essentially, “Frankenmusk” or, Neuralink, to give it it’s proper name, will...

October 22, 2019 by Milosz Krasiński

It’s the same spiel every year. Trends come and go, especially in the fast-moving mobile market. But it’s useful to know what’s coming up to stay ahead of the game. 2019 is almost over and it’s time to cast a cautious glance onto which trends are coming up for 2020 and beyond. I’ve done a lot of research and today I want to present to you my...

October 20, 2019 by Annemarie Bufe

In general, frustration occurs when a person can’t overcome an obstacle or achieve a goal. For your app, this means that your app isn’t working as your users expect or require. The following User Experience Statistics showcase the importance of such frustrations. Frustrated users are unsatisfied, don’t like to use your app or will delete your app...

July 21, 2019 by Annemarie Bufe

You have the next big app idea – but yet you lack the technical expertise. We did the research and are going to showcase the top app development agencies in Berlin. Before that, let’s find out what you should look out for when choosing an app development agency. How do you pick the right agency? There are three major points to look out for in...

April 28, 2019 by Jonas Kurzweg