How not to lose users during app onboarding (Part 2)
December 6, 2018 by Annemarie BufeIn the first part, you’ve learned what onboarding is and why it is important. In the second part, we go a step further and take a more detailed look at app onboarding. There are different ways to onboard your user. It doesn’t matter which option you choose for your onboarding process and if you decide for one option or a…
How not to lose users during app onboarding (Part 1)
December 6, 2018 by Annemarie BufeDo you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them a good first…
How to stop losing users while asking for permissions
November 25, 2018 by Annemarie BufeAllow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You just have one chance to ask your user for permission. To increase your success rate…
Guide: Turn unnoticed Push Notifications into value for you and your user
November 5, 2018 by Annemarie BufeThe most important reason that causes people to delete mobile apps is annoying push notifications. There are little bits of information popping up the whole day that no one pays attention to. But there is an easy way to turn this anti-UX pattern into something useful and valuable for you and your user. You just have to pay attention to some…
Gestalt Principles: Key to Intuitive User Experience
October 5, 2018 by Annemarie BufeYou are confident that you decide where you put your attention on. But it's only half the truth. There are Principles that determine how people naturally perceive visual elements and you, as well as your users, are influenced by it, too. If you understand the Gestalt Principles you understand how to create a better UX. You will be able to…
