How to stop losing users while asking for permissions
November 25, 2018 by Annemarie BufeAllow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You just have one chance to ask your user for permission. To increase your success rate…
Guide: Turn unnoticed Push Notifications into value for you and your user
November 5, 2018 by Annemarie BufeThe most important reason that causes people to delete mobile apps is annoying push notifications. The little bits of information popping up the whole day that no one pays attention to. But there is an easy way to turn this anti-UX pattern into something useful and valuable for you and your user. You just have to pay attention to some important…
The key to intuitive UX – Gestalt Principles
October 5, 2018 by Annemarie BufeYou are confident that you decide where you put your attention on. That's right, but it's only half the truth. There are Principles that determine how people naturally perceive visual elements and you, as well as your users, are influenced by it, too. If you understand the Gestalt Principles you understand how to create a better UX. You will be…
Methods of UX Analytics (Part 2)
May 22, 2018 by Jonas KurzwegWe are back to discuss UX Analytics. In this article, you will find out what methods of UX Analytics will help you create a killer UX! You will get inspiration and a direction for your next steps. (If you missed part 1, read it here!) You might remember this table: (more…)
What is UX Analytics? (Part 1)
May 16, 2018 by Jonas KurzwegWhat would happen if you stopped listening to feedback? You would stop improving and get stuck in the same way of thinking. Well, the same thing happens if you don't analyze your UX (=User Experience). You are ignoring the feedback of your users! In the following, I will give you a quick overview of what UX analytics is. I will also…