How not to lose users during app onboarding (Part 1)

Do you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them a good first…

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How to stop losing users while asking for permissions

Allow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You just have one chance to ask your user for permission. To increase your success rate…

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Guide: Turn unnoticed Push Notifications into value for you and your user

The most important reason that causes people to delete mobile apps is annoying push notifications.  The little bits of information popping up the whole day that no one pays attention to. But there is an easy way to turn this anti-UX pattern into something useful and valuable for you and your user. You just have to pay attention to some important…

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What you should know about Mobile User Experience

A great idea alone does not make for a great app. The mobile user experience and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number, you have to give…

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The key to intuitive UX – Gestalt Principles

You are confident that you decide where you put your attention on. That's right, but it's only half the truth. There are Principles that determine how people naturally perceive visual elements and you, as well as your users, are influenced by it, too. If you understand the Gestalt Principles you understand how to create a better UX. You will be…

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