How Evernote designs its fantastic Onboarding Flow

During the last weeks I’ve published different articles about what onboarding is, how you can design it and why you should think user-centric. Now I want to take a closer look at the successfully designed onboarding flow of Evernote. Evernote uses a combination of all three types of onboarding I’ve explained in the article “How not to lose users during…

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User Recordings: The Full Guide

Let's be honest. Here's the truth about working in product UX/UI:"Because every person knows what he likes, every person thinks he is an expert on user interfaces." - Paul Heckel But that's not how it works. Diving deep in the user's mind and figuring out the optimal user flow is not an easy task. That's why User Recordings have become…

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How not to lose users during app onboarding

According to Harvard Researcher Amy Cuddy, trust is the most important when making a first impression.  Consider this when you design onboarding. Your users have very limited storage space on their smartphones. If your app manages to stay on it: Congratulations, you became part of their life. If your app makes a bad first impression --> it's gone in seconds.…

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App Permissions Request Guide: How to Stop Losing Users

Hey you. Allow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You only have one chance send out an app permission request. To increase your…

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How do UX professionals view conversion optimisation?

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment - in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story?  We’ve found that,…

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