Push Notification UX: The Full Guide 2020 (Updated)

The most important reason that causes people to delete mobile apps is annoying push notification UX.  But there is an easy way to turn this anti-UX pattern into something useful and valuable for you and your user. You just have to pay attention to some important rules. Push notifications get the direct attention of your users. If you design your push…

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How not to lose users during app onboarding

According to Harvard Researcher Amy Cuddy, trust is the most important when making a first impression.  Consider this when you design onboarding. Your users have very limited storage space on their smartphones. If your app manages to stay on it: Congratulations, you became part of their life. If your app makes a bad first impression --> it's gone in seconds.…

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User Onboarding: 4 Great Onboarding Examples 2020

Have you ever tried to give your granny a new mobile device with a complex to handle app on it? With a fancy onboarding process and complicated gesture controls? I don’t want to say that your granny isn’t cool and “on time” but I think she could be deterred. I’m sure my granny would be! When you design your onboarding…

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App Permissions Request Guide: How to Stop Losing Users

Hey you. Allow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You only have one chance send out an app permission request. To increase your…

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How do UX professionals view conversion optimisation?

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment - in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story?  We’ve found that,…

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