5 Best User Journey Mapping Tools

UXCam

UXCam is a leader in mobile app analytics and supports your product teams in taking app experiences to the next level through empathic design. Our comprehensive, easy-to-use suite of powerful functionality provides the complete customer perspective and their innate behavior while interacting with your app.

Relevant features

Journey analysis

With our journey analysis feature, you can achieve the following:

1. Examine your screen flows to make design decisions for more conversions and engagement

2. Find conversion paths and common exit screens

3. Uncover pain points

4. Understand why users leave

5. Identify unusual in-app journeys

6. Use heatmaps and session replays for more context

Tagless autocapture

Use a single snippet of code to automatically track all user gestures, interactions, and device properties. With UXCam, you can start analysis immediately, and the data will surface many unknowns. For example, bugs not caught by testing or visible on crash logs.

Conversion funnels

Create multi-step funnels in seconds to understand at which part of the user journey people drop off and discover hidden trends. You can view the sessions or users that have dropped off at a particular step to examine the behavior and better understand complex conversion behavior.

Pricing

UXCam has three flexible pricing plans for companies of all sizes. They offer a free plan, two tailored paid plans, and all start off with a 14-day free trial.

Pros

• Lightweight and stable SDK captures data without affecting the UX

• Privacy compliant

• Integrates seamlessly with other analytic tools

Cons

• Pricing information is not provided on their website

Glassbox

Glassbox is a digital experience analytics platform to support businesses in developing customer journeys. It helps teams understand how product friction impacts people's behavior to build apps that drive customer loyalty and growth.

Relevant features

• Augmented journey map. Understand and optimize your customer journeys with conversion, drop-off, and pain point insights across your website or app. Evaluate the cost of poor UX with the revenue impact metric.

• Mobile app analytics. Glassbox captures all user interactions and technical events to examine the in-app experience. See how crashes, errors, and lag affect behavior.

• Struggle & error analysis. Discover where customers struggle by analyzing different actions, patterns, and technical events. Pinpoint friction quickly with a struggle score.

Pricing

Glassbox features are packaged based on your business requirements; you must contact them for pricing information. If the package you need is unavailable, you can customize one.

Pros

• Great support team

• Real-time dashboards with alerts

• Customizable layout

Cons

• Lack of customizable reporting options

Contentsquare

Contentsquare is a digital experience analytics platform. One of their standout features is CS Live. This Chrome extension transforms the website into a dashboard highlighting the elements driving the most transactions, highest click rate, first click, hesitation times, and more.

Relevant features

Their CS Digital product covers the features to understand customer interactions and includes:

• Journey analysis. Their advanced journey analytics highlights the most valuable content to customers and makes behavior anomalies easy to understand.

• Zone-based heatmaps. See how customers interact with the page elements on your site. Compare clicks, hesitations, and scrolling to find optimization opportunities.

Pricing

Contentsquare does not list pricing information available on their website, but you can book a demo to get started.

Pros

• Heat map reporting for landing page tests

• Mouse mapping

• General Data Protection Regulation (GDPR) compliant

Cons

• No pricing information on their website

Quantum Metric

The Quantum Metric platform focuses on customer-centric product design and helps businesses to develop digital products faster. It delivers quantifiable data grounded on the customer's experience, so teams can prioritize and confidently build innovative products.

Relevant features

• Customer journey analytics. Their journey mapping includes omnichannel analysis, and you can refine the data by adding steps based on clicked buttons, conversion events, and more. The journey can be customized to focus on a particular audience.

• Page analytics. Enhance UX by relating engagement with business outcomes and user sessions. You can find page-level conversions and benchmark behaviors by page or page group

Pricing

The Quantum Metric website doesn’t display pricing details, but you can request a custom demo or contact them for information.

Pros

• High fidelity replay

• Tracking and reporting on detailed KPIs

• Easy-to-use dashboard

Cons

• Lags occasionally

UserExperior

UserExperior is a Digital Experience Monitoring (DEM) and UX analytics platform. It delivers customer experience analytics for faster diagnosis of broken digital experiences. Teams can interpret usage patterns, find UI and UX flaws, and monitor app performance.

Relevant features

• Funnel analysis. Map and analyze critical issues for drop-offs. Find conversion opportunities at each step, and test how UI/UX changes influence conversions.

• Heatmaps. For analysis of different types of interaction alongside issues. You'll have the option to filter with various gestures and interaction types, like rage taps.

• Session replays. To reproduce interactions for deep behavior analysis—and access session recordings connected to any issue.

Pricing

UserExperior offers a free and paid plan with a 14-day free trial.

Pros

• Great customer support

• Session replay available for every user action

Cons

• A slight learning curve for non-techie users

Choosing the best user journey mapping tool

What are user journey mapping tools?

A user or customer journey mapping tool visualizes the process necessary to accomplish a goal using your app. It uses quantitative and qualitative data to create a narrative of your user's journey, making it easier to understand how people use your product, whether it’s easy to navigate, and other important data.

Why are user journey mapping tools important?

Uncover pain points

User journey mapping tools surface people's pain points and other problematic areas they have encountered when interacting with your apps. These elements should be improved to avoid churn. In addition, it will show the seamless parts of the design that could be optimized.

Enhance collaboration

Although user journey maps can be hand drawn, using this method for every customer type accurately is impractical. Digital mapping tools save time and present the findings precisely.

A clear and unified customer journey map is essential for sales, marketing, and product teams, as it optimizes collaboration and makes sure that everyone is on the same page.

Criteria to consider when choosing user journey mapping tools

• Intuitive and adaptable. Consider a journey mapping tool that your teams can start using right away. There should be support materials for guidance should you need them.

• Specialized functionality. The tool should be designed with a focus on understanding the user experience. And include the features required to develop a rich user journey representation.

• Seamless integration. The best mapping tools offer several app integrations like Google Drive and Slack to include journey mapping data with your workflows.

Use UXCam for accurate insight into user journeys

In a constantly evolving digital world, the journey map is a valuable UX tool that allows teams to see apps from the user's perspective. It's vital for guiding UI/UX design and conversion optimization.

Today's tools deliver cutting-edge functionality for detailed journey maps focusing on web and mobile app journeys. However, it is common that the SDKs are unstable and cause lag that affects the UX, thus, causing the customer to change their behavior in response to the performance. 

UXCam has a solid lightweight SDK built for mobile apps, so it doesn't affect performance. It quietly collects the data mobile app teams need taken from unaffected user behavior. See for yourself by signing up for a free trial.

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