A blog about app User Experience, by UXCam
Methods of UX Analytics (Part 2)
May 22, 2018 by Jonas KurzwegWe are back to discuss UX Analytics. In this article, you will find out what methods of UX Analytics will help you create a killer UX! You will get inspiration and a direction for your next steps. (If you missed part 1, read it here!) You might remember this table: (more…)
What is UX Analytics? (Part 1)
May 16, 2018 by Jonas KurzwegWhat would happen if you stopped listening to feedback? You would stop improving and get stuck in the same way of thinking. Well, the same thing happens if you don't analyze your UX. You are ignoring the feedback of your users! In the following, I will give you a quick overview of what UX analytics is. I will also show…
How to get respect from your development team (as a Product Manager)
May 2, 2018 by Jonas KurzwegAhh developers. As a Product Manager you do love them — but it can be a love-hate relationship. Most of them are easy to work with, but occasionally they disagree with you — and then it will be hard to get to where you want. In the following, I will help you to get the respect of your development team, so you can make…
App Personalization And How To Do It Right
April 18, 2018 by Jonas KurzwegIf you are not thinking about app personalization right now: You soon will. Personalization is the future. Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you standout from the competition and build loyal customers. So let's not fall behind: In the following you will get to know what personalization is, how to use it…
Top 10 Analytics Tool for Mobile in 2019 (updated)
March 26, 2018 by Jonas KurzwegWhen it comes to choosing the right analytics tool/tools for your app, it can be easy to become overwhelmed. There are so many on the market and more being added every day! And did you know that according to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other…