Heatmaps are a practical data visualization tool to know how your users navigate your product. As such, there are many heatmap tools out there. Is there an area of your app or website where your users tend to linger? Are they trying to push what they think is a button but isn’t? Are they ignoring a key element? Heatmaps answer these questions and...

April 15, 2021 by Ángela Gómez Sánchez

What Are Mobile Heatmaps? In short, mobile app heatmaps are a visual overlay of an array of colors to represent user interactions. Heatmaps represent the average user activity, which allows you to see what elements get the most attention. The human eye can comprehend these colors effortlessly and much quicker than humans can analyze a set of...

April 5, 2021 by Kai

What Mobile App KPIs Are “KPI” stands for “key performance indicator.” Understanding the purpose of mobile app metrics and how to apply them to your business should be the first step you take when you develop a strategy for your app. Regular reporting and analysis of mobile app KPIs lead to generating more revenue. How? The awareness of your...

March 31, 2021 by Jonas Kurzweg

User Behavior Analytics User behavior analytics (UBA) is all about security. It takes into consideration how the user behaves with your product but in a very particular way: The goal is to identify whether there are any security incidents taking place. How is this done? Patterns are created based on typical human user behavior, and this way you...

March 31, 2021 by Ángela Gómez Sánchez

How To Choose the Right UX Tool We found four key aspects that matter when choosing the right User Experience (UX) tool: Usefulness: How well does the tool solve your problem? Usability: Is the tool easy to use on a day-to-day basis? Collaboration: Is it easy to share your work with others? Integration: Are there any integrations with other...

March 17, 2021 by Jonas Kurzweg

Gestalt Principles of Visual Perception Law of Proximity People tend to group together elements that are near each other. It doesn’t matter if these elements have different shapes, sizes or colors. Proximity is more powerful than similarity or colors. Watch the next picture. What are your first thoughts? You probably think that there are three...

March 11, 2021 by Annemarie Bufe

Quantity Over Quality This is a glorious time we live in — if you are a data enthusiast. There are dozens of great quantitative analysis tools out there (e.g., Mixpanel, Flurry, Google Analytics) that provide you with deep insights into the numbers behind your app. While these tools are very useful, it’s easy to lose sight of how your users...

March 1, 2021 by Jonas Kurzweg

How Issue Analytics Works To Fix Bugs Issue Analytics gives you a comprehensive overview of bugs, crashes, UI freezes and handled exceptions. The ultimate goal is to help you deliver the perfect app experience. UXCam automatically captures the technical issues of your users so all you have to do is find the solution. The instances in which your...

February 25, 2021 by Ángela Gómez Sánchez