A blog about app User Experience, by UXCam

Mobile App Analytics Platforms – Achieve Market Dominance

Everywhere you turn these days, someone is talking about mobile app analytics platforms. Analytics is “the systematic computational analysis of data or statistics,” or “information resulting from the systematic analysis of data or statistics,” according to Google’s online dictionary. While it might seem like a new idea, analytics has been around for a long time. When you were stopped in…

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Mobile Marketing: Advantages and Disadvantages

Here's the uncomfortable truth about mobile apps: Building a great app is not enough.If you have a good idea, the competition is already close behind or even ahead of you.As a mobile app professional, you are constantly fighting against low traction and therefore low revenue.  Image SourceThere is a lot of money to be made in the mobile app market.…

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Speaking From Experience – The CEO’s Guide To UX

As a CEO, you’ll already know that your business begins and ends with the customer, or user.   Not to be confused with customer loyalty, the term ‘user experience’ embraces the relationship between customer and brand and is based on a wide range of factors.   As the name suggests, user experience is all about a customer’s perception of your brand -…

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Funnel Analysis: Ultimate Guide for Product Managers

You have had a unique idea. You transformed it into a product and now you’re sitting there wondering “well, what now?”. How do you bring the consumers in to turn your idea into profit?How do you increase your consumer retention? Well, no matter which of these questions you’re asking, an optimized conversion funnel analysis is critical for your product’s success.…

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Mobile App Heatmaps: How to Use Them

In-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps, why are they such a great tool to have and how can you start using them? Users today have a large variety of options for their mobile apps. The Google app market alone has around 3.2 million apps. The…

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