UX is crucial for the success of an app, which is why we’ve decided to review two competing companies that rely heavily on their apps: Gorillas and Flink. Gorillas & Flink For those not familiar with them, these are two q-commerce companies based in Berlin. Quick commerce is the next evolutionary step in e-commerce and delivery: Customers place...

June 2, 2021 by Ángela Gómez Sánchez

1. Capture Install UXCam in under 5 minutes. We capture complete microinteraction data — every gesture, every tap and every event — without instrumentation, saving enormous engineering resources. Concerned about data privacy? Learn how to hide sensitive data on UXCam. 2. Visualize UXCam analyzes the microinteraction data gathered and provides you...

May 16, 2021 by Jonas Kurzweg

What Are Conversion Funnels? Picture a regular funnel. Instead of pouring a liquid on it, throw in your customers. Some will make it to the end, while others will drop out before the finish line. Conversion funnels are excellent for mapping user flows and describing the stages in a customer’s journey. Not all of your customers will make it to the...

May 13, 2021 by Ángela Gómez Sánchez

What Is a Conversion Funnel? UXCam’s Funnel Analysis A conversion funnel is a tool used to evaluate and comprehend the process of turning a curious consumer into a loyal customer. The better you understand the process of the customer, the easier it is to improve the steps to increase consumer flow and, in turn, sales and KPIs. When talking about...

May 10, 2021 by Jonas Kurzweg

What is Mobile UX Design? Mobile UX encompasses the subjective experience that a user has with a mobile app. This includes both good and bad experiences, as well as emotions. UX design is the process of creating a product that is delightful to interact with and provides a meaningful and relevant experience. It includes but is not limited to...

May 2, 2021 by Annemarie Bufe

What Are Funnels? Conversion funnels are excellent for mapping user flows. With funnel analysis, you can easily pinpoint when users drop off and know what to change in your mobile app for better retention and conversions. Why Should I Use Conversion Funnels? There are many ways to take advantage of conversion funnels. Find opportunities you don’t...

April 29, 2021 by Ángela Gómez Sánchez

What Is a Product Analytics Tool? Product analytics tools measure and summarize user interactions in software applications. This includes applications for both web and mobile devices. The analysis of your product can lead to insights into onboarding, retention or churn. Capturing events and user journeys is the industry-standard capability of a...

April 26, 2021 by Jonas Kurzweg

What Is Push Notification UX? A push notification is a text message which is sent by an app on your smartphone. There are push notifications on desktops sent by web browsers too, but this article focuses on mobile apps. Push notifications are sent for several reasons. These are some of them: Highlights from the app, e.g., coupons or news....

April 18, 2021 by Annemarie Bufe