How to choose the best research method

This lesson discusses how to choose the best user research method for your mobile app by considering your research goal and the effort required.

Key takeaways:

The two key considerations when choosing a user research method are:

• Goal: What do you want to achieve with the research?

• Effort: How much time, money, and manpower are you willing to allocate?

• The User Research Goal Decision Matrix and Effort Decision Matrix are tools to help you choose the best method for your needs.

• The case examples of the marketplace app and the food delivery app show how to use user research effectively, even with constraints.