Mobile App Product Management Certification

Group 7994-min

This lesson discusses how to choose the best user research method for your mobile app by considering your research goal and the effort required.

Key takeaways:

Screenshot 2023-11-17 at 18.28.46

The two key considerations when choosing a user research method are:

  • Goal: What do you want to achieve with the research?

  • Effort: How much time, money, and manpower are you willing to allocate?

  • The User Research Goal Decision Matrix and Effort Decision Matrix are tools to help you choose the best method for your needs.

  • The case examples of the marketplace app and the food delivery app show how to use user research effectively, even with constraints.

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