This lesson introduces the Mobile App Product Management Certification Course, a comprehensive course designed to help both aspiring and experienced product managers succeed in the mobile app industry.
The course is based on expert interviews with successful mobile app product managers, so you'll be learning tried-and-true methods and insights that are specific to the unique challenges of mobile apps.
The course is divided into four main chapters: Plan, Discover, Deliver, and Measure, which represent the typical product management cycle.
By the end of the course, you'll know how to:
Align your organization behind a common goal using the North Star Metric Framework
Discover new opportunities for your mobile app through effective user research
Prioritize and ship features with the Shape Up Framework
Deploy features to your mobile app using progressive roll-outs
Establish an actionable reporting structure for tracking your mobile app's performance
The course will help you:
Circumvent the unique challenges of mobile app product management
Prioritize which features to build, and how to build them
Make decisions that will win over stakeholders
Deliver with limited resources, ensuring efficiency and effectiveness
Effectively measure your mobile app's success to guide future developments