Mobile App Product Management Certification

Group 7993

This lesson introduces the Opportunity Tree, a concept by Teresa Torres that helps product managers map their discovery process and make informed decisions.

Key takeaways:

Screenshot 2023-11-07 at 12.11.03

The Opportunity Tree helps product managers to:

  • Map out desired outcomes

  • Identify opportunities

  • Ideate solutions

  • Design experiments to validate solutions

Multitracking, a key concept in the Opportunity Tree, involves pursuing multiple opportunities and solutions simultaneously. This helps product managers avoid tunnel vision and reduce the risk of banking on just one idea.

The FoodFleet case study demonstrates how the Opportunity Tree and Multitracking can solve a real-world problem: low user retention.

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