Mobile App Product Management Certification

Group 7997

This lesson discusses how to communicate your shaped ideas effectively to your team. It covers two key elements: rough-outs and written pitches.

Key takeaways:

  • Rough-outs are sketches that convey the essence of your idea without being too detailed. They should be used to set the scene and establish the narrative for your team, but leave room for the designers to fill in the blanks with their expertise.

  • Written pitches are narratives that describe the central problem, the proposed solution, the time fixture, components, no-gos, constraints, business impact, and risks and assumptions. They should be clear, concise, and persuasive.

In the next lesson, we will discuss the delivery phase of product management, which is the art of executing and rolling out app updates systematically.

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