Mobile App Product Management Certification


This lesson provides a structured approach to creating a 'Tracking Cadence', emphasizing the importance of tracking the right metrics at the right times to glean impactful insights without being overwhelmed by data.

  • Daily Tracking: Likened to a morning coffee ritual, daily tracking offers a quick snapshot of immediate changes, like reactions to new features or campaigns. It's essential for staying informed but warns against the pitfalls of overanalyzing minor fluctuations, stressing the importance of maintaining perspective on day-to-day variations.

  • Weekly Tracking: Described as a weekly health check for projects and initiatives, this cadence focuses on assessing progress, user engagement with updates or features, and identifying friction points. It serves as a dynamic feedback loop for iterative improvement, allowing for project adjustments, feature refinement based on user feedback, and the celebration of successes.

  • Monthly and Quarterly Tracking: Broadens the view to connect short-term actions with long-term goals, acting as a strategic compass. This cadence helps assess overall business health and trajectory, track user behavior over longer periods, identify trends, and inform content and feature roadmaps. It emphasizes the value of reflecting on past actions, learning from outcomes, and using insights to set targeted strategies for future growth.

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