Mobile App Product Management Certification

Group 7993

This lesson provides a comprehensive overview of user research methods for mobile apps, including app reviews, support requests, session replays, heatmaps, user interviews, funnel analytics, flow analytics, Jobs-to-be-Done Effort Surveys, focus groups, NPS surveys, usability testing, A/B testing, and beta testing.

Key takeaways:

  • User research is essential for shaping the Opportunity Tree, a tool that helps product managers map out desired outcomes, identify opportunities, brainstorm solutions, and design experiments to validate those solutions.

  • There are various user research methods available, each with its own set of benefits and limitations. The best method for a particular project depends on the specific needs and constraints.

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