Dozens of the best product management conferences are held each year, attracting thousands of product professionals all over the world. Amid the fast-spread of coronavirus (COVID-19) and due to health risks and concerns of attending in-person large public events, many product management conferences worldwide scheduled to take place in the...

March 18, 2020 by Graziele Costa Moreira

Focused Localization Strategy At a high level, your product plan must include global transformation. The prime requirement to global app growth is referred to as localization (l10n). It may not have been applicable to you before now. However, increased competition in any market means that your users will demand increased customization. This...

March 16, 2020 by Dalibor Stajic

During the last weeks I’ve published different articles about what onboarding is, how you can design it and why you should think user-centric. Now I want to take a closer look at the successfully designed onboarding flow of Evernote. Evernote uses a combination of all three types of onboarding I’ve explained in the article “How not to lose users...

March 1, 2020 by Annemarie Bufe

1 Google Firebase Analytics Platforms: iOS / Android Analytics Pricing: Free / Paid (starts at $25/month) Focus: Google Firebase not only provides you with analytics capability, but it also provides infrastructure. It’s an all-in-one tool that also allows you to send push notifications and provides you with the mobile app version of Google...

February 10, 2020 by Annemarie Bufe

What are User Recordings? Just analyzing numbers and watching charts doesn’t give exact information about what actually happens inside the app. Even other successful qualitative analytics methods like user testing don’t show the complete journey a user takes. Problems are often hidden in dead angles. They appear in situations where a tester in an...

February 9, 2020 by Annemarie Bufe

Benefit-oriented: Explaining the core value Take in mind that your users have downloaded your app to solve a problem. The first screen of your onboarding process should explain what kind of problem your app solves and what the users can expect from your app. It doesn’t explicitly explain how to use the app. This can be the point where you...

February 5, 2020 by Annemarie Bufe

Prepare the Heatmap Analysis Don’t start to read heatmaps blindly. Experienced analysts think about a goal they want to achieve with their touch heatmap analysis. This helps to approach the analysis more objectively and to work more systematically. Overall, less time is wasted with an unnecessary and aimless analysis that comes to nothing or...

January 31, 2020 by Stefanie Hain

What is a Mobile First Strategy? A Mobile First strategy is a product strategy that prioritizes design for smartphones, tablets and mobile devices over design for other larger devices such as desktop PCs. Surprisingly, by developing for the small devices first, designs for larger displays are automatically optimized. Content is prioritized, the...

January 23, 2020 by Annemarie Bufe