1. Creating a Focused Onboarding Program If users do not understand the value proposition of an app, they will not use it. This is what makes ‘onboarding’ a crucial ingredient in the mix. Being the very first step of the process, onboarding also carries the onus of casting a memorable first impression. By highlighting the key features and...

January 1, 2020 by Sam Makad

Reasons for Low Quality Apps and User Frustration If a user downloads and starts an app, but never uses it again, the app can be counted as a “bad app”. In 2018 about 21% of mobile apps were used just once. Reasons for low quality apps are: Role of the developer Minimal knowledge of user demands and expectations No knowledge of the target...

January 1, 2020 by Annemarie Bufe

A decade is coming to an end. The end of the year is a good time to reflect. Let’s take a step back and look at how the progress that was made to help you deliver better app experiences. A holistic analytics solution UXCam has transformed into a complete solution to analyze user behavior. This means that you can start with the big picture of...

December 12, 2019 by Jonas Kurzweg

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment – in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story? We’ve found that, from business...

December 8, 2019 by Milosz Krasiński

Chances are, you’re reading this article on your phone. You were probably directed to it by a friend sharing it on Facebook – which you were checking out after checking your emails. For 5.15 billion of us worldwide, our phones have become no less than our life support system as we rely on them for everything from doing our banking to doing...

November 25, 2019 by Milosz Krasiński

Are you happy with the onboarding of your app? Yes? No? Maybe? Whatever the answer is, you should listen to what David Jones has to say about the topic. Here is why: David has founded three start-ups in his lifetime, his first one exited with over 1B Australian Dollars earlier this year. His latest company, Pointzi, seeks to improve the...

November 16, 2019 by Jonas Kurzweg

1. Quantitative Analytics Quantitative Analytics describes data that can be expressed in numbers, for example graphs and charts. Quantitative data will give you an objective basis to work on. An important criteria for choosing a quantitative SDK is the option to track KPIs on a custom dashboard. Since every app is different, “one-size-fits-all”...

October 29, 2019 by Jonas Kurzweg

Round the bend or, just round the corner? As ambitious as he is brilliant, Elon Musk plans to use artificial general intelligence (AGI) in order to create a machine which will equal – and overtake – the capabilities of the human brain. So, what does that actually mean? Essentially, “Frankenmusk” or, Neuralink, to give it it’s proper name, will...

October 22, 2019 by Milosz Krasiński