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Insights

5 Ways to Boost In-App Engagement Metrics for 2022

1. Creating a Focused Onboarding Program If users do not understand the value proposition of an app, they will not use it. This is what makes ‘onboarding’ a crucial ingredient in the mix. Being the very first step of the process, onboarding also carries the onus of casting a memorable first impression. By highlighting the key features and...

January 1, 2020 by Sam Makad

Insights

Why Elon Musk’s Brain Will Change The Future Of UX

Round the bend or, just round the corner? As ambitious as he is brilliant, Elon Musk plans to use artificial general intelligence (AGI) in order to create a machine which will equal – and overtake – the capabilities of the human brain. So, what does that actually mean? Essentially, “Frankenmusk” or, Neuralink, to give it it’s proper name, will...

October 22, 2019 by Milosz Krasiński