A blog about app User Experience, by UXCam

Methods of UX Research & Analytics

We are back to discuss UX Research & Analytics. It can be easy to get overwhelmed by the number of methods that present themselves to start with your UX Research. In the following, they will be broken down. This table distinguish between methods of quantitative and qualitative UX analytics: (more…)

What is UX Analytics?

What would happen if you stopped listening to feedback? You will stop improving and get stuck in the same way of thinking. Well, the same thing happens if you don't analyze your UX (=User Experience). You are ignoring the feedback of your users! In the following, I will give you a quick overview of what UX analytics is. I will also…

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How to get respect from your development team (as a Product Manager)

Ahh developers. As a Product Manager you do love them — but it can be a love-hate relationship. Most of them are easy to work with, but occasionally they disagree with you — and then it will be hard to get to where you want. In the following, I will help you to get the respect of your development team, so you can make…

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Mobile Personalization And How To Do It Right

If you are not thinking about mobile personalization right now: You soon will. Personalization is the future. Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you stand out from the competition and build loyal customers. So let's not fall behind: In the following you will get to know what personalization is, how to use…

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Top 10 Mobile Analytics Tools 2019 (Updated)

When it comes to choosing the right mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many on the market and more are being added every day! According to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They…

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