A blog about app User Experience, by UXCam

Your Full Guide to Mobile Website Conversion Optimization

Most optimizers believe that things that work on desktop work on mobile too.  But at Convert.com, where we power thousands of mobile website A/B tests, we know this doesn't hold for most websites. In fact, we regularly see checkout pages with double digit conversion rates on desktops hardly converting on mobiles. We also see many successful lead-generating desktop pages reporting…

Read More

10 Eye-Opening Statistics about Frustrating User Experience (Infographic)

In general, frustration occurs when a person can’t overcome an obstacle or achieve a goal. For your app, this means that your app isn’t working as your users expect or require. The following User Experience Statistics showcase the importance of such frustrations. Frustrated users are unsatisfied, don’t like to use your app or will delete your app without using it.…

Read More

How to Manage Stakeholders as a Product Manager

As a Product Manager, you keep going back and forth between your customers, different teams in your organisation, and top management. When you figure out what problems your customers may be facing, you have to get all expertise from your customer support, engineering and sales teams, to come up with a solution for your customer’s problem. And if bundling all…

Read More

“Please Reconnect” – Offline UX in Mobile Apps

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche - creating engagement even when the user is offline. Entering a plane is not…

Read More

The Perfect Customer Journey Map

“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…

Read More