User engagement is more important than attracting a mass of customers who end up being...
August 1, 2022 by Sam Makad
A majority of optimizers don't challenge the status quo when it comes to optimizing for conversions separately for desktops and...
July 24, 2019 by Disha Sharma
Usability testing tools that will put your mind at...
May 15, 2023 by Jonas Kurzweg
Push notifications can lead to mass uninstalls — or a higher conversion...
May 9, 2023 by Annemarie Bufe
"Design is not just what it looks and feels like. Design is how it works." — Steve...
May 23, 2023 by Annemarie Bufe
Mobile analytics take the guesswork out of understanding how users interact with your app. Learn what mobile analytics is, why it's important, and how it differs from web...
May 21, 2023 by Audrey Meissner
We explore the best techniques and tools for mobile app user segmentation in this article. Learn how to personalize user experiences and boost user...
February 24, 2023 by Tope Longe
We’ve made it easier for you to make an educated decision about the right analytics platform for your app insights by presenting a comparison of Google Analytics for Mobile Apps, Firebase Analytics, and...
December 19, 2022 by Celia Murray