Awareness What the user thinks: He knows that he has a problem, an issue. Nothing more, nothing less, and especially not what a solution could look like. What to do next as a Product Manager: Arouse the customer’s interest. Let him know that your product or company exists and give him the first information and let him get in touch with your...

August 22, 2018 by Annemarie Bufe

Ahh developers. As a Product Manager you do love them — but it can be a love-hate relationship. Most of them are easy to work with, but occasionally they disagree with you — and then it will be hard to get to where you want. In the following, I will help you to get the respect of your development team, so you can make your ideas become reality...

May 1, 2018 by Jonas Kurzweg

What is mobile personalization? Imagine you want to buy a video game for your child’s birthday. Since the birthday is very special to you, you want to make sure that the game is perfect for your child. You open the app of a video game store and start doing research. The app recognizes what keywords you are searching for and memorizes the data....

April 17, 2018 by Jonas Kurzweg