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“Please Reconnect” – Offline UX in Mobile Apps

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche – creating engagement even when the user is offline. Entering a plane...

May 23, 2019 by Annemarie Bufe


The Perfect Customer Journey Map

“…maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” – McKinsey What is a customer journey map? A customer journey map is a visual representation which helps...

May 13, 2019 by Annemarie Bufe