Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche – creating engagement even when the user is offline. Entering a plane...

May 23, 2019 by Annemarie Bufe

“…maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” – McKinsey What is a customer journey map? A customer journey map is a visual representation which helps...

May 13, 2019 by Annemarie Bufe

Indicators for User Frustration Rage Taps The user clicks on an element and nothing happens. Rage Taps happen when an element’s response is slow, broken or not responding. Another reason could be that a non-clickable element appears to be clickable, i.e the element is unresponsive. Rage Scrolling A similar behaviour to the rage tap can happen...

April 29, 2019 by Annemarie Bufe

You have the next big app idea – but yet you lack the technical expertise. We did the research and are going to showcase the top app development agencies in Berlin. Before that, let’s find out what you should look out for when choosing an app development agency. How do you pick the right agency? There are three major points to look out for in...

April 28, 2019 by Jonas Kurzweg

1 Know your target group Every mobile app should have a target group. It is important that you know who your target group is and that you speak directly to it. Every group has their own preferences and issues that you have to care about while designing your onboarding process. Here is the first mobile app onboarding best practice and some...

April 18, 2019 by Annemarie Bufe

Life has been a lot easier before the invention of smartphones, tablets and laptops in every imaginable size – at least in terms of design and programming. There are different ways to optimize the design of a website for different screen sizes. A mobile-optimized website is important! Why? The usage of smartphones rose from 17% of adults who...

April 14, 2019 by Annemarie Bufe

Interpreting User Interactions Users naturally exhibit emotions when interacting with your brand. These emotions influence important key behavioral decisions and manifest through actions, such as whether they purchase and become loyal to your product or get frustrated and abandon the brand. The default user reaction to frustration and a bad...

April 10, 2019 by Jonas Kurzweg

Here are the major product updates for UXCam in March. Rage Tap Heatmaps You can now filter Heatmaps for Rage Taps. Here is an example from a test app. The Rage Tap Heatmap shows a large amount of activity on the “Cart” and “Summary” tab. This example indicates that a lot of customers are clicking on those tabs assuming that they are...

April 3, 2019 by Jonas Kurzweg