App onboarding is the process that makes users familiar with your app. If you’re interested in reading more about this definition of it, check this article out. However, it’s just half the truth. App onboarding isn’t limited to showing your users where the benefits of your app are or which functionalities you offer. “…think of onboarding as the...

March 10, 2019 by Annemarie Bufe

Review Your App Onboarding Onboarding is a process that makes your users familiar with your app. There are three main onboarding techniques which you can offer to your users. Every technique follows a different goal. It’s possible to use these techniques separately or mix them. Benefit-oriented onboarding: explain the main value of your app...

February 24, 2019 by Annemarie Bufe

What is mobile marketing? Before we can talk about different mobile marketing strategies, we need to answer the question of what mobile marketing is. It is as simple as the word let you guess: Mobile marketing is every kind of marketing that appears on mobile devices. Mobile marketing is a marketing strategy which reaches the target audience...

February 17, 2019 by Annemarie Bufe

We are proud to announce that UXCam has received the 2019 Premium Usability & Rising Star Awards from FinancesOnline. According to their software experts, UXCam provides users with a “crystal clear view” of the customer journey and improve their customer experience strategy, which greatly aids in better understanding one’s clients. We are...

February 17, 2019 by Jonas Kurzweg

The Need for Analytics If you’re reading this, then you likely either have, or will soon have, an app on the market. In today’s market, new apps appear by the thousands every day, so how do you keep your app from becoming lost in the crowd and bring it to the top of the charts? With so many competitors, do everything you can to ensure that your...

February 15, 2019 by Jonas Kurzweg

“32 percent learn about application performance issues from end users” – ManageEngine Application Monitoring allows you to analyze your app, find out performance problems and optimize it before your end users are dissatisfied. With a combination of qualitative and quantitative analysis, you can get the full picture of the users’ experience. ...

February 13, 2019 by Annemarie Bufe

Update April 15: After talking to Apple, UXCam continues to work on both iOS and Android. We have also added an SDK that removes the screen recording and instead uses the schematic representation of the app to draw shapes and visualize app-behavior. Learn more here: https://help.uxcam.com/hc/en-us/articles/360032278331 There is a new article...

February 10, 2019 by UXCam

At UXCam, we are helping companies to improve app user experiences on millions of devices every day. Through this journey, we came to understand: Onboarding matters. Onboarding is: The first point of contact with your new users. The process which makes your users familiar with your app. The chance to activate your users. The first impression...

February 4, 2019 by Annemarie Bufe