Emotion Design – Building product with emotions and delivering experiences

Emotion-Design

People put Harley Davidson logo on their body to say something about who they are. Corporate logo. Ain’t no Procter and Gamble tattoo on anybody’s arm[..]

People put that tattoo not to say they own a motorcycle, they put the tattoo there to tell you something about themselves. 

What you have the ability to do is as designers is to create those symbols and allow people to use those things to say something about who they are.

- Simon Sinek, If you don’t understand people, you don’t understand business1

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2016: Make it about delivering experiences over building product

delivering-experience

  • ‘Zappos’ broke it’s own personal record for longest customer service phone call with a conversation that lasted 10 hours, and that wasn’t even about helping with a support problem1.
  • Apple, a computer manufacturer who is not a retailer has hundreds of stores, where people can learn about apple product, engage with them and get help if needed.
  • Walt Disney, a mass media company, runs profitable theme park businesses, DisneyLand and DisneyWorld.
  • Uber’ and ‘Lyft’ are sweeping away the taxi service industry from foot.

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Mobile User Onboarding [Getting Started Guide]

user-onboarding
Marketers are spending huge amount of money getting users to download the app but, this is only the first half of the battle. A bigger battle is to successfully onboard the user. Infact, if the user are not onboard successfully, the marketing budget is down on the drain.

User onboarding helps to make user become successful which leads to higher retention and maximized value from every visit.

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Quantitative vs Qualitative Analysis

Quantitative-vs-Qualitative-Analysis

A common trait between us human is, we have emotions. Decisions we make – we like to think it’s based on rational and logic but infact it’s derived from intangibles like feelings and emotions. It’s not a bad trait and certainly shouldn’t be considered as an appendix from our ancestors. On the contrary more advanced creatures are more emotional than primitives, human being the most emotional of all helping us make decisions fast.

However, when building products for our users we often forget this behavioral aspect.
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Find user experience issues on your Phonegap apps with UXCam

UXCam helps you understand your users and find user experience issues on your apps. With quick and simple 2-line code integration, you can:

 See your app experience through the users eyes via Session replay:

You will be able to see screen replay and physical touch interactions on your app, providing insights into user behavior and helping you understand and solve problems that users encounter.

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Redoing UX on your site? Here are few things to consider

redoing-website-ux

Background

UXCam helps you fix UX issues to increase user engagement and retention.

For many companies UX of V-1 of their product is rarely done by a dedicated person. This was the case for us at UXCam. However, since we are building a company that’s help customers improve user experience, we have signed ourselves for further scrutiny on UX. Hence after raising funding from 500 startups and other investors (check out  how we spent money from 500 startups), we hired our first UX designer and invested time and money on revamping our UX.

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