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by recording and analyzing what users do inside your app.

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User onboarding for mobile, a getting started guide

Marketers are spending huge amount of money getting users to download the app but, this is only the first half of the battle. A bigger battle is to successfully onboard the user. Infact, if the user are not onboard successfully, the marketing budget is down on the drain.

User onboarding helps to make user become successful which leads to higher retention and maximized value from every visit.

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Quantitative vs Qualitative Analysis

A common trait between us human is, we have emotions. Decisions we make – we like to think it’s based on rational and logic but infact it’s derived from intangibles like feelings and emotions. It’s not a bad trait and certainly shouldn’t be considered as an appendix from our ancestors. On the contrary more advanced creatures are more emotional than primitives, human being the most emotional of all helping us make decisions fast.

However, when building products for our users we often forget this behavioral aspect. Read More →

Redoing UX on your site? Here are few things to consider

Background

UXCam helps you fix UX issues to increase user engagement and retention.

For many companies UX of V-1 of their product is rarely done by a dedicated person. This was the case for us at UXCam. However, since we are building a company that’s help customers improve user experience, we have signed ourselves for further scrutiny on UX. Hence after raising funding from 500 startups and other investors (check out  how we spent money from 500 startups), we hired our first UX designer and invested time and money on revamping our UX.

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What’s new (May 19th UPDATE)

We’ve been very busy during last few weeks working on some really interesting features that you have been asking us for. We love it – keep doing that! We are on a mission to build an awesome UX tool and you are a key part of it.

So here are the few things we have added on the new version.

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