A blog about app User Experience, by UXCam

Mastering Product Roadmaps

Have you ever planned a vacation trip? A company party? A meeting? You’ve probably written down where you have to be, at what time, and which deadlines you have to keep. A roadmap helps you to find your way from your current to your goal status. What is a product roadmap? A product roadmap is a plan that summarizes the…

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“Please Reconnect” – Offline UX in Mobile Apps

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche - creating engagement even when the user is offline. Entering a plane is not…

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The Solution to Use After Appsee’s Acquisition

You’ve heard it from Appsee itself, read it in the news or just came around this blog post and are wondering what I’m writing about. Appsee got acquired from ServiceNow recently. First of all, we congratulate the Appsee Team for taking this step. Part of the acquisition deal is that Appsee’s service will shut down and Appsee R&D team will…

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The Perfect Customer Journey Map

“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…

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How to Identify User Frustration

You tap on a button and nothing happens. You try to open a new page but the loading time is frustrating slowly. User frustration occurs when a person can’t overcome an obstacle or achieve a goal. This means that your app isn’t working as your users expect or require. But worse, a significant proportion of users might have these problems…

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