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A blog about app User Experience

UXCam Updates

A new era for UXCam

You may have noticed some fresh blue upholstery and new curves on our website. Today we’re launching UXCam’s brand refresh. The logo, color palette, typeface, and more have all been given a style evolution, and we’re giving you a peek behind the scenes to understand what this means for our customers and us.  We’re growing up Our original UXCam...

March 24, 2022 by Charlene Walton

App Analytics

What is Mobile Analytics?

Why is mobile analytics important? Mobile analytics is important because we’re a mobile-first society. Mobile app downloads worldwide are expected to increase dramatically in the next three years. Statista projects that by 2025, consumers will download 187 billion mobile apps from the Google Play Store.  This means that not only will people be...

March 20, 2022 by Audrey Meissner

App Analytics

The Hotjar for mobile apps: UXCam

Which analytics solution is best for my platform? Hotjar does not support mobile apps. It only works on websites and web-based applications.  Hotjar launched a beta version of their web-based service as an app in 2017 and took it offline just one year later. The end goal was to create a software development kit (SDK) for their customers to track...

February 28, 2022 by Audrey Meissner

App Analyses

App analysis: PayPal vs. (Transfer)Wise

The adoption of digital wallets and payment apps was rising long before the pandemic got people stepping away from cash to conduct transactions at a safe distance. In the US, the use of mobile wallets has gone up by an additional 50% from 2020 to 2021. This growth is accompanied by increasing competition in the mobile payment space and features...

December 14, 2021 by Elena Prokopets