It takes a lot for an app to stand out in the travel industry. Well-established giants like Airbnb, Booking.com and Tripadvisor tend to dominate the scene — and with good reason.  The best travel apps of 2021 leverage user insights to develop useful features that make them stand out from the competition. There are so many apps to choose from;...

November 24, 2021 by Audrey Meissner

What is A/B testing?  In mobile app marketing, A/B testing is often used to optimize conversion rate. It’s a controlled experiment where a sample size of users is randomly split into two groups. One group is exposed to the treatment. The latter is used as a control to measure changes. Group A is exposed to the variant, such as different font...

November 21, 2021 by Jane Leung

Tinder is, unequivocally, the champion of dating apps. Many have tried imitating it — their swiping left and right has become a popular way of making decisions — because it revolutionized the dating market like online dating websites did in the 90s. Bumble showed up out of nowhere and achieved what others couldn’t: focusing on connections —...

November 2, 2021 by Ángela Gómez Sánchez

We take customer privacy and data security seriously at UXCam. That’s why we’re proud to announce that we’ve achieved System and Organization Controls 2 (SOC 2  Type I and Type II) compliance.  SOC 2 is a type of audit report that gives organizations and stakeholders peace of mind that their services are securely provided. Our security and...

October 19, 2021 by Jane Leung

How App Stores Approach Security   App stores may not be concerned with security, as their goal is to simply make money, not to protect their customers. There are several scam apps that a customer can purchase because these stores do not prioritize safety. Sensitive data within profiles is open to certain apps that have malicious code embedded...

September 16, 2021 by Ben Hartwig

UserZoom UserZoom offers different versions of finding usability problems: remote or in the lab, moderated or unmoderated. You can interview users while they use your app, and you can watch interviews and sessions later. Moreover, if you’ve never done remote usability testing before — or need inspiration — UserZoom offers study templates. Besides...

September 6, 2021 by Jonas Kurzweg

What Is a UX Competitor Analysis? A UX competitive analysis will give you a complete overview of the products, features and user journeys of your competitors. For example, let’s say you work for an e-commerce app. You might focus on the main user workflows, like newsletter sign-ups and checkout features like easy re-order or next-day delivery,...

September 2, 2021 by Marilyn Wilkinson

As part of the furniture retail industry, the IKEA and Wayfair apps present a whole new set of challenges. Customers are used to seeing the furniture and decor in person before purchasing, so the apps from these companies need to overcome this hurdle to prove effective. Every aspect of an app can be integral to its overall UX, from the onboarding...

August 19, 2021 by Ángela Gómez Sánchez