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Top 50 KPIs for Mobile Apps: The Ultimate Guide

ultimate-guide-to-mobile-kpis

So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Figuring out your mobile app’s value and assessing your app’s performance starts with knowing which KPIs (key performance indicators) and mobile app metrics are the ones that you should care about and track. The process starts once your app is listed in the app stores and your “baby” is out in the world. Once it is being downloaded and used by your target audience, you’ll want to track how it is performing via the aforementioned KPIs and metrics. But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app.

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Top heatmap analysis tools for websites and mobile apps

top-heatmap-tools

In the following, we are going to give you an overview on the top heatmap tools that you can use to improve your UX and traffic!

What are heatmaps?
Heatmaps aggregate user interactions with your product, enabling you to answer questions such as:

  • Where are users clicking? How well are the CTA’s performing? (Click/Touch heatmap)
  • Which part of the product is being viewed and used the most? (Attention heatmap)
  • How far are users paying attention to your content? (Scroll heatmap)
  • What paths are users taking to perform an action? (Mouse movement heatmap)

Heatmaps are using color coded overlays to show “attention areas”.
Let´s take a look at the top heatmap solutions for mobile and web.

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The complete guide for getting started with heatmaps

Traditional analytics tools show ‘charts and graphs’ and answers your quantitative questions such as ‘What’ and ‘How’ but they fail to explain ‘Why’. Putting it another way, the traditional analytics tools give you the holistic view of which part of your product needs attention; however, it doesn’t tell you which part of the page needs rework.

heatmap-product-app

This is where qualitative analysis comes in play, allowing you to make decisions based on understanding user’s actual experience with your product. Learn more about the differences here.  One of the key offering of Qualitative tools (including UXCam) are Heatmaps, which we will talk about in this post.

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Emotion Design – Building product with emotions and delivering experiences

Emotion-Design

People put Harley Davidson logo on their body to say something about who they are. Corporate logo. Ain’t no Procter and Gamble tattoo on anybody’s arm[..]

People put that tattoo not to say they own a motorcycle, they put the tattoo there to tell you something about themselves.

What you have the ability to do is as designers is to create those symbols and allow people to use those things to say something about who they are.

– Simon Sinek, If you don’t understand people, you don’t understand business1
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Make it about delivering experiences over building product

delivering-experience

  • ‘Zappos’ broke it’s own personal record for longest customer service phone call with a conversation that lasted 10 hours, and that wasn’t even about helping with a support problem. Apple, a computer manufacturer who is not a retailer has hundreds of stores, where people can learn about apple products, engage with them and get help if needed.
  • Walt Disney, a mass media company, runs profitable theme park businesses, DisneyLand and DisneyWorld.
  • ‘Uber’ and ‘Lyft’ are sweeping away the taxi service industry from foot.

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