A blog about app User Experience, by UXCam

Speaking From Experience – The CEO’s Guide To UX

As a CEO, you’ll already know that your business begins and ends with the customer, or user.   Not to be confused with customer loyalty, the term ‘user experience’ embraces the relationship between customer and brand and is based on a wide range of factors.   As the name suggests, user experience is all about a customer’s perception of your brand -…

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Top 10 Mobile Analytics Tools 2020 (Updated)

When it comes to choosing the right mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many on the market and more are being added every day! According to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They…

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Funnel Analysis: Ultimate Guide for Product Managers

You have had a unique idea. You transformed it into a product and now you’re sitting there wondering “well, what now?”. How do you bring the consumers in to turn your idea into profit?How do you increase your consumer retention? Well, no matter which of these questions you’re asking, an optimized conversion funnel analysis is critical for your product’s success.…

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Mobile App Heatmaps: How to Use Them

In-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps, why are they such a great tool to have and how can you start using them? Users today have a large variety of options for their mobile apps. The Google app market alone has around 3.2 million apps. The…

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Empathy Statements for Effective In-App User Service

Customer support is becoming more and more relevant for mobile apps.It's a crucial area that will determine the success of your app, especially if you start a new business. The better the customer support, the better the reviews in the app store. The bigger the user satisfaction, the bigger the chance that your app will go viral. It is not…

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