A blog about app User Experience, by UXCam

What is Product Management?

What is Product Management? Product management supports and manages all activities of a product’s life cycle from market analysis, to development, positioning, product launch, and marketing. The goal of a product manager is to analyze and understand the customers and develop a solution that not just solves the problem, but exceeds the customer’s expectations. Martin Eriksson defines product management as…

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30 Mobile App Best Practices: The Ultimate List

The journey towards a successful mobile app is difficult. You don't always know what to improve. The 30 following mobile app best practices make life easier for you. Mobile App UX Design Best Practices An intuitive UX Design directly translates to an increase in all product metrics and revenue.  According to Forrester, investing in UX can result in an ROI…

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Best Product Management Courses: Top 8 Platforms

The best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars or courses. In this article, I want to introduce you to the 8 platforms that offer the best product management courses online. They will help you to improve your skillset and push your…

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The Ultimate Guide to Mobile App KPIs in 2020

So you’ve created an awesome mobile app. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate revenue! But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app. Bookmark this page, it…

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Mobile App Heatmaps: How to Use Them

In-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps, why are they such a great tool to have and how can you start using them? Users today have a large variety of options for their mobile apps. The Google app market alone has around 3.2 million apps. The…

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