Top 11 Mobile App Analytics Tools 2020 (Updated)

“Without data, you're just another person with an opinion.” - W. Edwards Deming

top mobile analytics tools 2020

When it comes to choosing the best mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many vendors on the market and more are being added every day!

According to a Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They also had dramatically higher total shareholder returns.

It’s time to compare the best mobile app analytics tools and platforms on the market today. We did extensive research to find the 11 best tools for you to consider.

1. Firebase

“Build, improve, Grow”

Firebase Mobile App Analytics Screenshot

Platform: iOS/ Android

Price: Free / Paid (Paid starts at $25/mo)

Firebase doesn’t just focus on analyzing your app, it also provides the infrastructure to build it.

A strong advantage of this mobile analytics tool is that multiple features like analytics, crash reporting, hosting and A/B tests all come in one product.

The pricing is fair for apps with low traffic, but it can get expensive for established apps. Firebase is a common tool in the SDK stack of most apps.

Features:

  • Hosting
  • Crash reporting
  • Test Lab (for Android)
  • Application Performance Monitoring
  • Cloud Messaging
  • Adwords
  • Firebase includes the mobile app version of Google Analytics
guide to mobile analytics

2. UXCam App Analytics

“Deliver the perfect app experience.”

best mobile app analytics tool

Source: www.uxcam.com

Platform: iOS/ Android

Price: Free Trial/ Pricing upon request

UXCam enables app professionals to improve their app’s KPIs through a deep understanding of user behavior.

uxcam Mobile Analytics Tools

With UXCam, you understand the big picture of your app in one single view.

You won’t have to think about finding hidden issues. UXCam’s Screen Flow will show you unusual user flows, which will give you hunches to test for.

After you come up with assumptions, you can go deeper and create funnels. Finally, you can take your analysis to individual sessions with Session Replays.

In other words: UXCam gives you the option to start your analysis with the big picture and gradually drill it down to individual user journeys.

Customers have reported higher conversion and retention rates since they started using UXCam. You can start using it for free.

Features:

  • Easily understand the complete user journey.
  • Uncover user struggles automatically.
  • Find issues and opportunities on each screen.
  • Analyze Heatmaps.
  • Spot hidden bottlenecks with Screen Flow.
  • Understand where and why users drop off with Funnel Analytics.
  • Easily find sessions that matter with Session Replay.
  • Automatic element tagging – no additional code required.
types of mobile app analytics

3. Mixpanel

“Product Analytics for Product People”

mixpanel mobile analytics

Source: www.mixpanel.com

Platform: iOS/ Android/ Web

Price: Free/Paid (Paid starts at $999/Year)

Mixpanel tracks user interactions and allows you to build custom reports.

This app analytics tool allows you to evaluate user actions by segmenting them and by creating funnels.

Additionally, Mixpanel is able to show you information about data points such as location, device, channels and more. Mixpanel can also be used for targeted communication via push notifications.

Features:

  • A/B Testing
  • Push Notifications
  • Funnels
  • Engagement Tracking
  • Mobile and Web
mobile app analytics tool mixpanel

4. Flurry

“Flurry Grows With You”

flurry mobile analytics

Source: www.flurry.com

Platform: iOS/Android/Web

Price: Free

Yahoo’s answer to the increasing demand for the app analytics market is Flurry. Flurry allows you to monitor user behavior across all platforms at no cost.

Features:

  • Free app analytics
  • Events
  • Funnels
  • Segments
  • Cohorts
comparison flurry mobile app analytics

5. Amplitude

“Analytics for Modern Product Teams”

amplitude mobile app analytics

Source: www.amplitude.com

Platform: iOS/ Android

Price: Free/Paid  (Free up for up to 10 million user actions per month, if your app exceeds that, you must go for an annual contract that starts at $2k/month on the lowest plan)

Amplitude is a robust quantitative analytics tool. It’s features and use cases are comparable to Mixpanel.

Features:

  • Real-time app analytics
  • Retroactive funnels
  • User segmentation
  • Scalable Analytics
  • Retention Rate Detection
mobile app analytics comparison amplitude

6. Countly

“360° web and mobile analytics”

countly Mobile Analytics Tools

Source: https://count.ly/

Platform: iOS/ Android/ Web

Price: Free/ Paid (Paid starts at $350/mo)

Countly provides an overall mobile analytic picture for the web and mobile. It offers a real-time, open-source mobile analytics application that can be hosted on your own servers.

Features:

  • Open-source application
  • Extensible via plugins
  • On-premise or private cloud
  • Retention Analysis
  • Funnel Analysis
Mobile App Analytics Comparison Countly

7. Apple iOS Analytics

“For the Ultimate iOS Developer”

iOS app Mobile Analytics Tools

Source: https://developer.apple.com/app-store/app-analytics/

Platform: iOS/ tvOS

Price: Free

Apple App Analytics is included with the Apple Developer Program membership and doesn’t require any implementation.

With limited capabilities, it’s a decent mobile app analytics tool but should be paired with another, more advanced, mobile analytics tool.

Features:

  • Usage Data
  • Sales Data
  • App Store Data
Apple iOS mobile app analytics

8. Adobe Analytics

“Know why they come to your apps. Know why they stay. And know how to keep them.”

Adobe Mobile Analytics Tools

Source: http://www.adobe.com/marketing-cloud/web-analytics.html

Platform: iOS/ Android

Price: Paid

Adobe Analytics is an industry-leading product that gives you the tools you need to understand your users.

This app analytics tool is priced for enterprise clients only. Adobe Analytics provides you with real-time analytics and detailed segmentation.

Features:

  • Flow Exploration
  • Fallout Analysis
  • Custom Histograms
  • Cohort Analysis
  • Contribution Analysis
Mobile app analytics Adobe Analytics

9. Facebook Analytics

“Product analytics for driving growth”

Facebook  Mobile Analytics Tools

Source: http://analytics.facebook.com

Platform: iOS/ Android/ Web

Price: Free

Facebook Analytics allows you to see how users are engaging with your product across all devices and platforms. You can view user behavior and compare that data with that of Facebook’s customer data.

Features:

  • Retention
  • Funnels
  • Demographics
  • Segments
Mobile App Analytics Comparison Facebook Analytics

10. Localytics

“Your Results Matter”

Localytics push analytics Mobile Analytics Tools

Source: https://www.localytics.com/features?page=discover

Platforms:  iOS/ Android/ Web

Price: Free/ Paid

Localytics, which was acquired by Upland, is a marketing solution for mobile apps. It offers a robust push notification capability.

Apart from that, Localytics is a great tool to track retention metrics & attribution models across your apps.

Features:

  • Sessions and Events
  • Retention
  • Attribution
  • Uninstall Tracking
  • LTV
  • Mobile CRM
  • Cloud Support
Localytics mobile app analytics

11. Interceptd

“Interceptd keeps fraudulent installs out, and lets valuable users in.”

Interceptd tool Mobile Analytics Tools

Source: https://interceptd.com/

Platforms: iOS/Android

Price: 2-4 week free trial + price upon request

Interceptd is a leading ad fraud solution that keeps out fraudulent installs, whilst optimizing your clean traffic.

Whilst protecting companies from an average of over 30% fraudulent mobile ad traffic is a big feat, eliminating ad fraud also has powerful data and analytics implications that cannot be ignored. Essentially, by eliminating the fake installs, the fraudulent clicks, the simulated in-app purchases and registrations in real-time, you are getting access to clean and accurate data.

Features:

  • Block fraudulent clicks, installs, and in-app actions.
  • Optimize your clean traffic.
  • Get access to accurate and clean data.
  • In-app event tracking and analytics, including graphs and flow-charts.
  • Track fraud and your KPIs via customizable reports, and track metrics such as; effective ROAs, customizable cohorts and revenue events. 
interceptd pros and cons Mobile Analytics Tools

Conclusion

It’s important to remember that while each system is different, it’s crucial to view the entirety of the customers’ journey while using your product.

Analytics tools are a big part of the mobile SDK space:

Mobile App SDK Map

This ensures that you’re getting the whole picture and not missing anything. Another tip for ensuring nothing is missed is to integrate both qualitative and quantitative mobile analytics into your analytics stack.

Do you feel like we’ve missed an amazing mobile analytics tool? Comment below if you want other tools added to the list and tell us what you love about it!

P.S. The fastest-growing apps in the app store use UXCam.

FAQ:

What are Mobile App Analytics tools?

A mobile app analytics tool is a software that helps you to monitor your app’s performance. Usually, these tools require the installation of an SDK (Software Development Kit) on your app.

How do you use Mobile App Analytics tools?

You need to install the SDK of your analytics vendor on your app. This requires adding a short piece of code. Make sure that you install both quantitative and qualitative analytics.

Why are Mobile App Analytics important?

Without app analytics, you won’t know which features of your app are performing well and which are not. You’ll miss hidden opportunities and bottlenecks.

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