A blog about app User Experience, by UXCam
User Journey: The Complete Guide
August 23, 2018 by Annemarie BufeTo satisfy your user, you have to start thinking like a user and not like a product manager. “...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” -…
Methods of UX Research & Analytics
May 22, 2018 by Jonas KurzwegWe are back to discuss UX Research & Analytics. It can be easy to get overwhelmed by the number of methods that present themselves to start with your UX Research. In the following, they will be broken down. This table distinguish between methods of quantitative and qualitative UX analytics: (more…)
How to get respect from your development team (as a Product Manager)
May 2, 2018 by Jonas KurzwegAhh developers. As a Product Manager you do love them — but it can be a love-hate relationship. Most of them are easy to work with, but occasionally they disagree with you — and then it will be hard to get to where you want. In the following, I will help you to get the respect of your development team, so you can make…
Mobile Personalization And How To Do It Right
April 18, 2018 by Jonas KurzwegIf you are not thinking about mobile personalization right now: You soon will. Personalization is the future. Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you stand out from the competition and build loyal customers. So let's not fall behind: In the following you will get to know what personalization is, how to use…
5 UX Mistakes App Developers Unknowingly Commit
March 14, 2018 by Jonas KurzwegAre you happy with the UX of your app? Well, we all know that we as app developers never are 100% satisfied with our work - and that's a good thing! Only developers that strive for perfection will come close to it. This article may open your mind about some mistakes that you would never have recognized otherwise. Let's not…