10 Free Mobile App Analytics Tools (+ How to Choose)

A brief overview of the tools in this list

The best free mobile app analytics tools in 2026 are UXCam for product analytics across mobile apps and websites; Firebase for free event analytics in the Google stack; Microsoft Clarity for free session recordings; PostHog for engineering-led teams; LogRocket for developer debugging with session replay; Aptabase for lightweight, privacy-first app usage data; Matomo for privacy-focused web analytics; Amplitude and Mixpanel for event-based product analytics; and Fullstory for web-first autocapture.

UXCam: Mobile-first mobile app analytics built on full autocapture and trustworthy AI

UXCam is the only mobile app analytics tool that combines a mobile-first origin with full autocapture. That combination lets us offer the depth of an advanced analytics platform while staying easy for anyone on your team to use. You get accurate data on every tap, swipe, and screen visit from day one, and you don't need a developer or a data analyst to get answers out of it.

On top of that, Tara AI, our always-on analyst, has been carefully trained to be as reliable as a live member of your team (more on this below). You can get answers in minutes to nearly any question, such as:

• Why are users dropping off during sign-up?

• Which screens have seen a spike in rage tap since our last release?

• How can I improve my checkout experience?

• What do users who complete onboarding do differently from those who quit?

You can start with our free plan, which covers up to 3,000 sessions a month and includes live support and access to our MCP connector. When you outgrow it, our session-based pricing scales predictably with your app, and you can define as many events as you need at no extra cost.

Below, we’ll dig into:

• Why being mobile-first means more accurate data and a lighter SDK across nearly every framework

• How every report pulls from the same data so there are no gaps between your funnels and user journey maps and the session replays attached to them

• How we bring enterprise-grade security to teams of all sizes (without charging extra)

• How Tara AI cuts analysis from hours to minutes without losing trust

• How we give developers and product teams the same view of every issue

Built mobile-first to capture every tap, swipe, and multi-touch with an SDK under 1 MB

UXCam was built for mobile from the start, and we've spent over a decade refining our mobile SDK, which comes with a few benefits.

Many mobile SDKs run 1-3 MB, which can cause performance issues especially when you’re already running 10 to 20 SDKs. Our mobile SDK is one of the lightest on the market, at well under 1 MB, and won't noticeably affect the start time or overall performance of your app.

Every tap, swipe, scroll, and multi-touch is recorded accurately, and we capture high-resolution screenshots instead of wireframes or redrawn approximations of your screens. 

We also support a broad range of mobile frameworks, including:

• Native iOS (including SwiftUI)

• Android

• React Native

• Flutter

• Cordova/Ionic

• Xamarin

• NativeScript

• Kotlin Multiplatform

• .NET MAUI

We keep up as each framework ships new versions, which many analytics platforms struggle to do.

Finally, mobile first doesn't mean mobile only. We bring the same feature depth to web apps, so you can manage your mobile and web apps from one platform instead of paying for two separate tools.

Further reading: Best Free Web Analytics Tools [2026] 

“UXCam was easy to integrate into our react native mobile app and the data has hugely helped us validate our proposition with users.” — Kieran Fitzsimons, CEO, MySunshine

Autocapture at the core, so every report is built on complete data from day one

Many product analytics platforms started with event tracking and added autocapture later as a separate layer. When autocapture is an add-on, your event data and your recordings come from two different systems, so they don't always line up. For example, jumping from a funnel step to the sessions attached to it can return the wrong recordings, an incomplete set, or an error.

And, these tools typically only automatically capture a preset list of actions, not every action, which means there will be gaps in your data. 

UXCam did the opposite. We started with full autocapture, meaning every tap, swipe, scroll, and screen visit is recorded automatically. 

Then, we built our funnels, heatmaps, user journeys, and reports on top of that data. Because everything pulls from the same complete data, you can click from any step in a journey or heatmap straight to the sessions behind it and know the numbers in the recordings match.

And, because every action has already been recorded, any event you define applies to all sessions, past and future. 

Finally, setup takes 5 minutes or less. Your developers can add a single snippet of code, or you can connect your MCP server to a tool like Cursor, Windsurf, or Claude Desktop, and we'll walk your AI assistant through the setup for you. 

Then, anyone, even non-technical team members can define events and create reports. Or, you can just have Tara do it for you (more on this in a later section). 

Enterprise-grade security at no extra cost, whatever your team size

Many paid analytics platforms reserve their strongest security features for enterprise plans or price them as add-ons. And many of the security features cause you to lose important insights that don’t have to do with personal information. For example, some only let you mask an entire screen rather than individual fields, so you lose all visibility into that screen, which is a problem if the main reason users are dropping off is because of an issue with your payment screen.

These issues come up even more on mobile (vs web) because so many platforms treat mobile as an afterthought. 

At UXCam, security is one of our top priorities, which is why we’ve been able to serve hundreds of companies in industries like finance, insurance, and healthcare. And, we don’t compromise on insights.

When it comes to masking PII, you have several options:

• Blurring, which obscures sensitive content while keeping the rest of the screen visible. With our Blur API, you can even set the radius and strength of the blur. 

• Masking, which hides specific fields, sections of a screen, or entire screens. 

• Wireframes, which capture the layout of each screen instead of a screenshot. 

And, you can set different rules for each screen. Once you choose your settings, everything is hidden automatically, so you don't have to go through your app and carefully select every element that needs to be hidden. This not only saves time but also ensures nothing gets missed. 

You also get: 

• Regional data hosting: Choose whether your data lives in the EU, US, or UAE to meet data residency requirements

• A signed DPA or BAA with every customer

• Independently audited controls: We hold SOC 2 Type II certification, and we’re compliant with GDPR, HIPAA, CCPA, and PCI DSS

• Encryption: All user data is encrypted at rest and in transit

• User data controls: You can delete user data, discard IP addresses, give customers a copy of their data, and set opt-in/-out rules

And, unlike many free platforms, we never use or sell your data to anyone, including advertisers. 

An always-on analyst that watches your sessions and backs every finding with evidence

Nearly every product analytics platform now includes an AI assistant, but most only read your event metadata and never look at the sessions behind it, so they miss anything the numbers don't already show. They also typically only answer when prompted, and the answers don't always come back with evidence you can check.

Tara AI works differently. She watches your session recordings screen by screen, the way a member of your team would, and every finding she gives you is grounded in that data. 

• She backs everything with evidence. Every answer links directly to the sessions, heatmaps, and funnels behind it, so you can verify it in a click. She also gives a confidence score and shows what she checked and what she didn't trust. 

• She doesn't make things up. If the data isn't there to support an answer, she tells you instead of inventing one.

• She watches your key flows for you. You can set up routines to check your most important flows on a schedule to tell you what moved and why, whether that's a conversion drop, a spike in frustration, or a surge in errors. 

• She prioritizes by impact. Instead of a backlog decided by opinion, Tara ranks issues by how many users they affect, with the evidence attached to each one.

• She builds what you need. Describe the event funnel report or dashboard you want, and Tara builds it for you, including shareable reports for stakeholders. 

We've put a lot of time and energy into making sure you can trust Tara’s answers. Every day, she is audited and tested to make sure she is still working properly.

One e-commerce team couldn't figure out why 68,452 users a month were abandoning checkout at the payment screen. They asked Tara, "Why are users abandoning checkout?" She watched 50 abandoned sessions, found that 38 of those users struggled with the card number field, and pointed the team to the specific sessions that showed the problem. After they fixed it, checkout completion jumped from 31% to 58%.

UXCam data in Claude, ChatGPT, and Cursor through our MCP connector on every plan

While Tara lives inside UXCam, you can also bring your product analytics into the AI tools you already work in (i.e., Claude, ChatGPT, Cursor, Gemini, Windsurf, and GitHub Copilot) via our MCP connector.

Most MCP connectors are hidden on higher enterprise tiers (if it's even offered). But our MCP connector is available on every plan, including free.

Connecting takes a quick sign-in with your UXCam account, with no API key or config file to manage. 

Once you're connected, you can ask about anything in your UXCam data, from sessions and funnels to retention and crash metrics, and your assistant answers with the real numbers and what they mean. For example, you can ask how many users finished checkout last week or which screen has the most rage taps. You can also ask it to turn an analysis into a slide deck or build a dashboard that flags what needs attention.

Your assistant can only read your UXCam data, never change it.

The biggest advantage is that the MCP connector puts UXCam right alongside your other tools, so that you can ask questions that cut across your whole business. For example, you can combine UXCam with your CRM, billing, or support data to see how product usage connects to revenue, or ask why customers who contact support about a specific screen are more likely to churn.

Crash reports sent to Jira and Slack with the session, device, and logs attached

In most companies, each team's view of an issue lives in a different place. Support has ticket notes, product has analytics, and engineering has crash logs in a separate monitoring tool, and none of it connects. Details get lost at every handoff, and developers end up trying to reproduce problems from a stack trace and a vague description of what the user did.

Additionally, Google Play lowers an app's visibility if the crash or ANR (application not responding) rate exceeds a certain threshold, and users typically uninstall apps that crash or freeze.

UXCam closes these gaps by tying every technical issue to the session where it happened, so developers can see exactly what the user did before something broke and catch problems before they hurt your ratings. Because every session is already recorded, there's nothing extra to set up.

On iOS and Android, UXCam automatically captures:

• Crashes, with a stack trace and device state attached.

• ANRs, with a snapshot of the main thread stack the moment the app hangs.

• UI freezes, flagged whenever the main thread goes unresponsive, with the affected sessions and users identified.

From the issues dashboard, you can see how many crashes and freezes occurred, how many users and sessions they affected, and what share of your sessions were issue-free. You can filter UI freezes by duration, OS, and device. Export the logs for any issue and replay the affected sessions to see what happened.

It also fits into the tools your team already uses. When a session turns up a bug, anyone can create a Jira ticket straight from the recording, so the developer can watch exactly what the user did before it broke (with the device, OS, app version, and crash log attached). 

With our Slack integration, crash alerts land in whatever channel your team watches, so problems surface on their own instead of waiting for someone to notice.

Ready to see why users convert, stay, or drop off? Get started with UXCam for free (no credit card required) or schedule a demo and start recording sessions in less than five minutes.

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Firebase

Pricing: Free

Firebase is Google's app development platform. Its analytics come bundled with backend tools many developers already use.

Pros:

• Free to use; Google describes the analytics as unlimited

• Bundled with Crashlytics, Remote Config, and Cloud Messaging

• Built for mobile app development, with SDKs for iOS, Android, Flutter, and Unity

• Collects basic app-usage data automatically: first opens, session starts, and in-app purchases

• Data Processing and Security Terms cover Google's role as a GDPR data processor for products like Crashlytics and Cloud Messaging

Cons:

• Reporting is capped at a set number of events

• Events beyond the basics have to be coded by a developer

• No session replay or heatmaps

• The analytics layer is Google Analytics, which sits under a separate contract (the Google Ads Data Processing Terms)

• No HIPAA BAA covers it, and no Firebase product appears on Google Cloud's covered products list, so it can't track health data

• No option to choose where your analytics data is stored

Further reading: Firebase Review 2025 – Features, Pros, Cons & Alternatives

Microsoft Clarity

Pricing: Free

Microsoft Clarity is a free behavioral analytics tool. It's built mainly for marketing, UX, and product teams rather than developers. It started on the web and later added mobile SDKs.

Pros:

• Free

• Pairs session recordings with heatmaps, frustration signals like rage and dead taps, and AI-written session summaries

• Mobile SDKs for Android, iOS, React Native, and Flutter

• Captures sessions, taps, and frustration signals automatically

• Includes balanced and strict masking modes, plus custom rules for masking specific elements like email or chat fields

• Microsoft doesn't sell the data it collects

Cons:

• Doesn't include replay-level console logs

• Light on quantitative data, so teams often run it alongside Google Analytics or Firebase

• Mobile replays are reconstructed from screen-redraw commands rather than actual screenshots

• Custom events and tags have to be added with code by a developer

• All session data is stored and processed by Microsoft, with no option to choose a hosting region

• Microsoft's terms prohibit using Clarity with health care content, and no BAA is available, so it's off the table for anything HIPAA-regulated

• Session data is kept only 30 days by default

• Microsoft can use the data it collects for its own purposes, which may violate some policies

PostHog

Pricing: Free for most teams, with usage-based pricing for a few advanced features

PostHog is a developer-first, open-source platform popular with engineering-led teams. It started on the web and later added mobile SDKs.

Pros:

• Free for most teams; PostHog says more than 90% of companies use it for free

• Bundles product analytics, session replay, feature flags, A/B testing, error tracking, and surveys in one stack

• Mobile SDKs for native iOS and Android, React Native, and Flutter

• Autocaptures clicks and pageviews on the web, and anyone can define events from that data retroactively

• Limited EU hosting and a DPA on request

• Self-hosted, open-source version for teams that want full control over their data

Cons:

• Web has the most complete feature support, which PostHog states openly

• Native iOS and Android replays default to wireframe mode; they can switch to screenshot mode

• Mobile replay doesn't capture keyboard input

• On mobile, autocapture is limited mostly to screen views, app lifecycle events, and taps, so most mobile events still have to be coded by a developer

• A signed HIPAA BAA is only available through the Boost add-on or higher packages

LogRocket

Pricing: Free tier, then session-based plans with separate pricing for web and mobile

LogRocket is a session replay tool built mainly for developers. LogRocket started on the web and later added mobile SDKs.

Pros:

• Free tier to start

• Replays synced to console logs, network requests, errors, and performance data

• Mobile SDKs for Android, iOS, and React Native

• All plans include SOC 2 compliance, GDPR and CCPA data erasure, and blocklisting and allowlisting to block or allow specific elements and fields

Cons:

• Feature support varies by platform, with some web features unavailable on mobile

• Event definitions and the rest of the product analytics features — funnels, heatmaps, and retention charts — are only available on the Professional plan and above

• A signed BAA and custom security terms are only available on Professional and Enterprise plans

• Self-hosting is limited to Enterprise

Further reading: LogRocket vs FullStory - Which Mobile UX Tool Is Best for You?

Aptabase

Pricing: Free, then event-based pricing

Aptabase is an open-source, privacy-first analytics tool built for developers who want basic usage data from their apps. It was built for apps rather than websites.

Pros:

• Free, then event-based pricing; can be self-hosted at no cost for full control over your infrastructure

• Shows sessions, events, app versions, OS versions, and countries without collecting personal data

• SDKs for Swift, Kotlin, Flutter, React Native, .NET MAUI, Unity, and desktop frameworks like Electron and Tauri

• GDPR, CCPA, and PECR compliant without a consent banner, because it collects no personal data

• Every plan includes EU or US data residency and 100% data ownership

Cons:

• Intentionally lightweight, so there's no session replay or heatmaps

• Because it never identifies users, it can't report monthly active users, per-user retention, or funnels tied to individual people

• Fully event-based: nothing is tracked automatically, so every event has to be coded by a developer

Matomo

Pricing: Free for self-hosted personal projects, then team and cloud pricing based on hits

Matomo is a privacy-focused, open-source analytics platform that started as a Google Analytics alternative for websites. It was built for the web and later added iOS and Android SDKs.

Pros:

• Free for self-hosted personal projects

• If you self-host, your data stays on your own servers in whatever location you choose

• On Matomo Cloud, data is stored in Germany

• Offers a Cloud DPA, and the company is ISO 27001 certified

Cons:

• Many features aren't supported when tracking apps on mobile, including heatmaps, session recordings, form analytics, and A/B testing

• Event-based on mobile: you measure app users and screen views with the Android or iOS SDKs, and every event has to be coded by a developer

Amplitude

Pricing: Free tier, then event and usage-based pricing

Amplitude is an event-based product analytics platform built for product and data teams. Amplitude started on the web and later added mobile SDKs and session replay for web and mobile.

Pros:

• Session replay, experimentation, and guides and surveys added over time

• Offers autocapture

• Meets standards for SOC 2 Type II, GDPR, HIPAA, and CCPA, and can sign Business Associate Agreements with regulated customers

• Offers an EU data center option

Cons:

• Best suited to teams with the engineering resources to plan, instrument, and maintain an event taxonomy

• Heatmaps aren't included on the free plan

• Autocapture is more limited on mobile

• Visual Labeling, which lets non-technical users define events retroactively, only works on websites, so most mobile events still require a developer

Note: Amplitude also acquired Statsig in May of 2026.

Further reading: UXCam vs Amplitude: A real comparison for mobile product analytics

Mixpanel

Pricing: Free tier, then event-based pricing

Mixpanel is an event-based product analytics platform with a self-serve interface. Mixpanel started on the web and later added mobile support.

Pros:

• Product teams can build funnels, retention reports, and cohorts without SQL

• Added session replay, experiments, and feature flags on top of its core analytics

• Mobile SDKs and mobile session replay for iOS, Android, and React Native

• Added mobile autocapture in 2026

• Offers EU and India data residency

• Signs BAAs

Cons:

• Mobile autocapture is partial: screen views need a one-time hook into your navigation library, and click capture is still in beta and off by default

• Anything beyond those still has to be coded

• BAAs are tier-gated, and Mixpanel advises against using autocapture if you sign one

Further reading: Mixpanel vs Amplitude vs Smartlook vs UXCam: 2025 Comparison

Fullstory

Pricing: Free tier (web only), then session-based pricing

Fullstory is a behavioral data platform built on tagless autocapture. It's used by product, UX, and engineering teams, mostly at mid-size and enterprise companies. Fullstory started on the web and later added mobile.

Pros:

• Tagless autocapture, with session replay, heatmaps, and frustration signals

• Offers an EU data center on request and a DPA

• Paid customers maintain full data ownership

Cons:

• The free tier is web only

• Mobile capture requires a paid plan; Fullstory Free doesn't include Fullstory for Mobile Apps, along with other advanced capabilities like dashboards, configurable form privacy, and StoryAI

• Prohibits customers from using its services to collect health data

• On the free plan, Fullstory owns the rights to anonymized data

Further reading:

• FullStory vs Amplitude - Key Features & Best Alternative

• LogRocket vs FullStory - Which Mobile UX Tool Is Best for You?

Choosing the best free mobile app analytics tool for your team

Most of the mobile analytics tools in this list come with the same catches:

• Mobile is an afterthought. Most were built for the web, so their mobile capture, frameworks, and features lag behind.

• Developers have to define events. Every event has to be coded and maintained, so your analytics only cover what you thought to track ahead of time.

• Free plans leave gaps. Security features and support are thin or missing.

• Costs are hard to predict. Once you outgrow the free plan, per-event pricing makes your bill grow as your analytics mature.

If you want…

• Every user interaction captured automatically from day one, with no manual tagging or instrumentation

• The ability for anyone on your team to define events and apply them to past sessions, no code required

• Funnels, heatmaps, and session replays that pull from the same data, so the numbers and recordings always line up

• Enterprise-grade security, regional data hosting, and a signed DPA or BAA, at no extra cost

• An AI analyst that watches your actual sessions and backs every finding with evidence

…then UXCam is the best free mobile app analytics tool for your team.

With UXCam, you also get:

• A free plan that covers up to 3,000 sessions a month, with live support and our MCP connector included

• Simple session-based pricing when you’re ready to upgrade, so asking more questions of your data never costs you more

Ready to see how users actually move through your app? Get started with UXCam for free (no credit card required) or schedule a demo and start recording sessions in less than five minutes.